Manager, Marketing Versioning

About Crunchyroll Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person, streaming video, theatrical, games, merchandise, events and more, it’s powered by the anime content we all love. Join our team, and help us shape the future of anime! Role Overview The Manager, Marketing Versioning supports the operational execution of global marketing production, versioning, localization, and asset delivery across central and regional marketing teams. Reporting to the Director of Marketing Versioning, this role partners with Central Creative and cross-functional teams to transform approved creative into global marketing-ready static and video assets, overseeing production coordination, versioning, asset trafficking, delivery dependencies, and operational handoffs to ensure regional teams globally have clear access to final, approved assets ready for activation. The Manager oversees day-to-day production coordination across static and video versioning workflows, including project intake, scheduling, asset trafficking, localization routing, delivery dependencies, version control, and operational handoffs. The role partners closely with Central Creative teams to support production execution and with regional Marketing Operations teams to provide consistent localization workflows, standards, and operational guidance. Working under the strategic direction of the Director, the Manager supports implementation of departmental workflows, SOPs, tools, repository standards, and process improvements that reduce friction between creative production and regional marketing activation while strengthening consistency, scalability, and operational visibility across Marketing Versioning Operations. Key Responsibilities • Support the Director of Marketing Versioning in translating departmental priorities into day-to-day operational execution across global marketing production and versioning workflows. • Coordinate the creation, preparation, versioning, and delivery of global marketing-ready static and video assets for regional marketing teams to use across campaigns, platforms, and market activations. • Partner with Central Creative teams to support production and transition approved creative into scalable global assets and versions that meet established marketing, technical, and distribution requirements. • Support regional marketing teams globally by ensuring teams have clear visibility into available assets, approved versions, asset locations, readiness status, and applicable usage or production requirements. • Serve as an operational Center of Excellence for regional Marketing Operations teams, providing guidance, established workflows, production standards, versioning requirements, localization processes, and best practices for adapting and activating global marketing assets. • Oversee project intake, scheduling, prioritization, production coordination, and asset trafficking while monitoring timelines, dependencies, outstanding deliverables, and risks across concurrent global campaigns. • Coordinate localization and market-specific adaptation requirements when needed, ensuring localized versions remain aligned with approved global creative, production, and delivery standards. • Manage operational handoffs and trafficking of finished marketing assets between Central Creative, Marketing Versioning Operations, regional teams, and other production or distribution partners. • Maintain operational visibility into asset readiness and delivery status, proactively identifying missing assets, version conflicts