Product Marketing Analyst

About Us DriveWealth is on a mission to make investing easier. We believe that everyone should have the ability to control their financial future, and that access to financial markets should not be limited by geography, wealth, or legacy systems. We are a global B2B financial technology organization dedicated to democratizing access to financial independence around the world. Our mission is realized through an API-based platform, empowering our partners to offer seamless investing and trading experiences to clients worldwide, all from their mobile devices. Our technology provides partners with a modern, extensible toolkit, enabling traditional investment workflows and innovative techniques like fractional share ownership. DriveWealth has evolved into a global platform offering trading of US equities, mutual funds, ETFs, fixed income, and options. There’s never been a better time to build a category-defining business and there has rarely been a team better positioned for this opportunity. Our culture blends the pace and agility of a fintech start-up with the impact, stability, and discipline of Wall Street. We encourage creativity and experimentation while ensuring institutional-grade execution and regulatory compliance in everything we do. Join us and help build the future of global investing! About the Role As a Product Marketing Analyst, you’ll help shape how our products are understood, valued, and adopted in the market. You’ll support the team by turning customer needs, market insights, and product capabilities into clear, compelling stories that connect with customers and support business growth. In this highly collaborative role, you’ll work closely with Product, Sales, Marketing, and Customer Success to support product launches, strengthen our competitive position, and help equip customer-facing teams with the tools they need to succeed. You’ll learn from experienced marketers, contribute your own ideas, and see your work directly contribute to engagement and adoption. What You’ll Do • Support product launches by coordinating timelines, tasks, and deliverables across teams • Contribute to product positioning and messaging by drafting and refining copy and key materials • Gather and summarize market and customer insights to share with the business • Partner with cross-functional teams and help bring the customer perspective into conversations • Track and report on campaign and launch performance, and recommend improvements • Help drive product adoption through supporting campaigns and resources • Create and maintain sales enablement materials such as one-pagers, battle cards, and decks • Conduct market and competitive research and keep competitor profiles up to date • Assist with content development and marketing campaigns You Bring • 1-3 years of experience in marketing, product marketing, market research, or a related area • Clear, confident writing and presentation skills, with a knack for explaining complex topics simply • A curiosity about the market, including hands-on experience with research, competitor tracking, or gathering customer feedback • Comfort with tools like PowerPoint or Google Slides, and experience building decks, one-pagers, or other marketing content • A team-first attitude and a willingness to work with Product, Sales, and Customer Success • Strong organizational skills and attention to detail, with the ability to juggle multiple projects and deadlines • Comfort working with data, such as pulling together campaign metrics or survey results to spot trends • A customer-first mindset and an interest in understanding what drives customer decisions Location This role is open to candidates in the following locations: New York City, NY - Hybrid • This role is expected to come into