Manager, Commerce Search

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Unite WPP Unite is a specialized unit within the WPP network, designed to deliver integrated, transformative marketing solutions for some of our most strategic clients. We bring together talent and capabilities across media, creative, strategy, commerce, and analytics to operate as one unified team. Our focus is not only on delivering exceptional work, but on continuously evolving how we work. We build and scale modern operating models, workflows, and tools that drive efficiency, transparency, and measurable business impact. Role Summary & Impact We are seeking a Manager, Retail Media Search with deep retail search expertise and significant hands-on Walmart experience. This individual should be an experienced practitioner who has personally built, managed, optimized, and scaled retail search campaigns within Walmart Connect, with additional experience across Amazon and other retail media networks highly valued. This is a hands-on activation and optimization role. The ideal candidate understands how consumers discover and purchase products across retailer environments and can translate search behavior, keyword and product-level performance, and retail signals into measurable sales growth. Working closely with the Director, Commerce Search, you will own the day-to-day strategy and execution of complex retail search programs, with a particular emphasis on Walmart retail search. You will be responsible for campaign architecture, keyword and product targeting, bid and budget optimization, pacing, reporting, troubleshooting, and ongoing performance improvement. Beyond campaign execution, you will help develop scalable optimization frameworks and retail search best practices while identifying opportunities to improve performance across brands, retailers, and product portfolios. Key Responsibilities Retail Search Strategy & Hands-On Activation • Lead the day-to-day strategy, hands-on activation, management, and optimization of retail search campaigns, with a strong focus on Walmart Connect. • Personally build, launch, manage, and optimize Walmart retail search campaigns from campaign setup through ongoing optimization and reporting. • Develop sophisticated keyword, search term, product targeting, bidding, budget allocation, and campaign-structure strategies. • Manage campaigns across Walmart Connect and Amazon Ads, with additional retailer experience across Instacart, Target, Kroger, or other retail media networks considered valuable. • Own campaign setup, QA, pacing, budget management, bid changes, keyword optimization, product targeting, troubleshooting, and ongoing performance management. • Analyze search-query and keyword performance to identify opportunities for expansion, negative targeting, bid adjustments, and improved efficiency. • Identify opportunities to increase product discoverability, search visibility, conversion, sales growth, and return on advertising investment. • Manage retail search across large product assortments while balancing brand, category, SKU, and business priorities. • Translate client objectives into executable retail search strategies