Senior Associate, Programmatic

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Purpose of Job: The Senior Associate, Programmatic is responsible for overseeing all day-to-day campaign activity for your assigned brands and campaigns. You will own the account management, service, planning, setup and activation of your respective programmatic campaigns for your assigned clients. The Programmatic Manager develops positive relationships with agency partners and client while using multiple programmatic platforms to develop, activate and report on digital media campaigns. This is an interdisciplinary role that combines client service, planning, execution, and optimization of client’s investment to deliver impactful results across all programmatic channels. Key Accountabilities: • Ensure campaign timelines are adhered at every step of the process – plan deadlines, creative trafficking, go-live date • Project and account management of campaign from beginning to end – from initial briefings, planning, platform(s) setup and go-live to post reporting • Participate in discussions about potential campaigns and attend new campaign briefings, including assisting agency with the RFP • Use programmatic background and knowledge of DSP capabilities to build smart programmatic plans for the client • Ensure all media plan requirements are correctly communicated to all relevant teams and entered accurately in the appropriate platforms. • Work across different platforms including trading (DSPs), financial (MediaOcean), proprietary tools and analytics/reporting • Establish a respectful relationship with internal and external teams • Use optimization tools and resources to hit performance goals. Ensuring full delivery on campaigns and recommend alternatives to deliver when the need arises • Manage, optimize all in-house tactics as per defined best practices, managing pacing, performance and quality with direct actions in console or providing optimizations and pacing guidance to coordinators • Keep regular and detailed optimization notes and campaign insights • Aware of programmatic landscape and partner value proposition. • Participate and share ideas in client meetings, brainstorms and presentations • Innovation – come to managers with new ideas/processes/additions to the services, planning and trading toolkits • Mentorship/Teaching – actively involved in improving team coordinators’ skills by setting up vendor meetings, giving POVs on potential measurement solutions, supervising coordinators as they setup and optimize campaigns Knowledge and Skills: • Ability to manage multiple priorities, deadlines and client demands • Knowledge of the programmatic industry: pros and cons of key platforms, understanding of sources of inventory (exchange, PMP, Deal, Programmatic Guaranteed) • Understanding of the key attributes, value, and capabilities of key platforms (DSPs) such as DV360, The Trade Desk, Xandr, and Amazon • Ability to rationalize and explain decisions with supportive logic and data, deploying evidence-based planning and strategy • Ability to navigate ad-server and ad-verification platforms and pull reports as needed • Excellent communication and Interpersonal sk