Associate Director, Research & Insights

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships, all united by our pioneering agentic marketing platform, WPP Open, we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com. About EssenceMediacom EssenceMediacom is a new kind of media agency, combining the performance, data, analytics, and creative technology capabilities of Essence with MediaCom’s scaled multichannel audience planning and strategic media expertise. We help brands break through by using media to create meaningful business growth and stronger consumer connections. Role Summary The Associate Director, Research & Insights role is responsible for bringing together and analyzing data from multiple sources to help Google make better strategic media and communications choices rooted in human insights. The Research & Insights team sits within the Integrated Strategy discipline, providing critical data-driven insights that informs strategic direction. All our people, processes and technology are united through our focus on understanding the consumer and their behavior to derive strategic insights that better connect Google to their audiences and make our strategies more effective. Key Responsibilities • Utilize 1st, 2nd, and 3rd party data sources to derive clear and compelling insights (i.e. Competitive, Culture, Consumer, Media), bringing them to life through visualizations and storytelling that can impact strategy and planning. • Leverage AI tools and platforms to help automate routine research workflows, streamline complex data analysis, and drive operational efficiency in insight generation. • Uncover new audience opportunities for our clients and share an understanding of who they are, why they do what they do and the best ways to reach them. • Build insight presentations and present them to internal and external stakeholders. • Manage research projects to help our clients solve their business problems by leveraging multiple research methodologies. • Proactively design and build bespoke insights solutions/tools fueled by disparate data sources. • Lead strategic workshops in discussion of key findings from research studies and tools with clients, including potential business and media applications of the insights. • Develop and lead thought leadership around competitive, culture, consumer, and media, and shape content for client use. • Become a trusted insight partner to our clients by understanding both their long-term and day-to-day needs. • Integrate with planning and strategy teams as an internal consultant to help them improve their understanding of the resources and tools both proprietary and external available to them. • Support New