Gaming Marketing Manager (m-f-d) (Betriebswirt/in (Hochschule) - Marketing)

We are looking for an experienced Gaming Marketing Manager (m-f-d) to lead and shape our Gaming Marketing business across DACH. This is an opportunity to take end-to-end ownership in a fast-paced, multi-channel environment and turn strategy into impactful execution.We’re looking for someone who understands gaming as a culture, not just a category, and knows how to translate that understanding into relevant, engaging and commercially successful marketing.This is a hands-on role with real ownership, from defining the strategy to bringing it to life and driving measurable results.Key Responsibilities1. Strategy & Business Ownership- Define and execute the local Gaming Marketing strategy aligned with business objectives and priorities- Own end-to-end marketing planning across annual and quarterly cycles in a dynamic market environment- Translate business goals into actionable marketing plans that support revenue, market-share and premium-mix ambitions- Act as the central Gaming Marketing lead for the DACH market2. Audience Insights & Market Intelligence- Use market data, consumer insights, social intelligence and competitive analysis to inform strategy and investment decisions- Turn insights into clear audience priorities, briefs and actions that improve relevance, performance and efficiency- Monitor gaming culture, communities, platforms and emerging behaviors to identify local opportunities3. Brand, Campaigns and Demand Creation- Build and strengthen long-term brand positioning within the gaming category through culturally relevant marketing- Lead integrated, multi-channel campaigns across brand, performance, retail, e-commerce and digital touchpoints- Guide creative development and storytelling to ensure a consistent, compelling and high-quality brand experience- Apply a test-and-learn approach and optimize activity based on measurable results4. Product Launch and Lifecycle Marketing- Own the local go-to-market plan for gaming product launches, including execution and performance tracking- Coordinate launch plans across Category, Sales, Retail, e-commerce, media, creators, social and agency partners- Manage the marketing lifecycle from launch through sell-through, maintaining visibility and demand beyond launch moments5. Gaming Events and Experiences- Lead gaming events ranging from retail and community activations to complex, large-scale gaming and esports programs. - Own end-to-end delivery, including objectives, concept, budget, agency direction, partner coordination, logistics, content, stakeholder alignment, on-site execution and post-event reporting- Develop and manage relationships with gaming venues, event organizers and community partners, including Xperion and comparable partners- Plan and deliver HP and HyperX participation at relevant DACH gaming events, conventions, tournaments and community activations6. Sponsorships and Gaming Partnerships - Evaluate and recommend gaming, esports and community sponsorship opportunities against audience, brand and business objectives- Lead sponsorship planning, activation and performance tracking with esports teams, leagues, tournaments, publishers and gaming organizations- Coordinate negotiations, rights, deliverables, asset usage, approvals and stakeholder alignment- Manage relationships with partners such as Prime League and comparable leagues or organizations7. Creator, Social and Content Marketing - Develop and own the DACH gaming social-channel strategy, channel role and content approach- Lead agency partners in editorial planning, content production, publishing, community engagement and channel growth - Turn product launches, events, partnerships and gaming priorities into platform-relevant, social-first content- Plan and manage creator and influencer programs, from selection a