Consumer Area Category Manager (m-f-d) (Category-Manager/in)

Growing at HP — a Two-Way PropositionAt HP, you’ll have opportunities to learn, grow, develop, and shape your career while helping build a better world. From global learning platforms, courses and certifications to career mobility, leadership development and continuous feedback, HP provides an environment designed to support your growth.Growth is a two-way proposition. We’re looking for someone who brings ambition, curiosity, and entrepreneurial spirit and is ready to:- Step up and take responsibility rather than wait for direction- Take on challenges and stretch beyond the comfort zone- Use sound judgment, including when decisions need to be made with incomplete information- Challenge the status quo constructively and find simpler, faster, or more effective ways of working- Proactively remove obstacles rather than wait for direction- Learn continuously from both successes and setbacksIf you are commercially minded and energized by the opportunity to own a meaningful part of HP’s Consumer business across DACH, this role offers the opportunity to make a visible impact and shape your next career step at HP.The RoleAs Consumer Area Category Country Manager (m-f-d), you will own end-to-end product-line management and drive the growth and profitability of a defined part of HP’s Consumer Personal Systems (CPS) portfolio across Germany, Austria, and Switzerland.You will have product-line P&L and quota accountability for Consumer HW & Services and take ownership of revenue, unit volume, and Owned Gross Margin.This is an individual-contributor role, not a people-manager role. You will lead through influence without direct authority, bringing together Sales, Channel, Marketing, Finance, Supply Chain, Pricing, Business Management and Alliances.You will develop and execute category business plans and growth strategies, use data and customer insights to identify opportunities, and build strong relationships with the sales force and external partners to champion the category in the market.Key Responsibilities- Strategy & Business Planning: Shape the Consumer category business plan and growth strategy for DACH, identifying market opportunities and developing strategies to drive revenue and profitability. Lead product positioning and pricing strategy and translate long-term vision into short-term action plans.- Product-Line Ownership: Manage the Consumer product portfolio end-to-end with P&L and quota accountability, including revenue, unit volume, and Owned Gross Margin (OGM). Oversee new-product introductions, assortment planning, transitions, and phase-outs to ensure the portfolio meets DACH market needs.- Cross-Functional Leadership: Work across Marketing, Sales, Finance, Supply Chain, Channel, Pricing, Business Management and Alliances to ensure seamless execution of category plans. Build consensus, negotiate priorities, and move decisions forward without direct authority.- Performance & Optimization: Monitor KPIs including sales performance, market share, inventory, OGM, sell-in and sell-through. Identify trends, gaps, and opportunities and translate them into clear improvement actions.- Customer & Market Insights: Use customer feedback, market data, and competitive insights to understand consumer needs and identify opportunities to improve products, positioning, and go-to-market strategies across DACH.- Product Marketing: Monitor market trends, competitor offerings, and evolving consumer demand, including the shift toward solution-oriented selling and AI-driven mobility devices. Guide pricing, promotions, channel programs, product launches, messaging, and value propositions.- Channel Partner Engagement: Build strong relationships with retail partners, distributors, and the DACH sales force. Provide product knowledge, sales tools, and insig