Sales Manager - UPC (Rapid Diagnostics)

JOB DESCRIPTION: Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges. Working at Abbott At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: • Career development with an international company where you can grow the career you dream of. • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. The Opportunity As the Sales Manager – Rapid Diagnostics (Northern & Northeastern Thailand) , you will lead and manage the sales team across Northern and Northeastern Thailand to achieve sales targets, expand market coverage, strengthen customer relationships, and drive sustainable growth for Abbott Rapid Diagnostic products. The position is responsible for implementing regional sales strategies, developing key accounts, expanding business opportunities across public and private healthcare sectors, and building a high-performing sales team while ensuring compliance with company policies and applicable regulations. What You’ll Do • Develop and execute regional sales plans to achieve assigned revenue, volume, and market growth targets. • Translate national business strategies into actionable territory plans for Northern and Northeastern Thailand. • Monitor monthly sales performance, identify business gaps, and implement corrective actions to achieve targets. • Analyze sales trends, market potential, competitor activities, and customer purchasing patterns. • Manage sales forecasts, territory coverage, and resource allocation to maximize business opportunities. • Lead, coach, and motivate sales representatives to achieve individual and regional sales objectives. • Establish clear performance targets, conduct regular performance reviews, and provide constructive feedback. • Conduct joint customer visits and field coaching to improve selling skills, account management, and product knowledge. • Develop individual development plans and strengthen team capabilities. • Foster accountability, collaboration, customer focus, and a performance-driven culture. • Develop and maintain strong relationships with key stakeholders in government hospitals, private hospitals, medical laboratories, clinics, and relevant healthcare organizations. • Identify and develop new accounts, untapped markets, and opportunities to increase product adoption. • Build regional account plans for strategic customers and high-potential institutions. • Strengthen relationships with laboratory directors, medical technologists, procurement teams, clinicians, and public health stakeholders. • Support customer education and product training in collaboration with relevant internal teams. • Identify and develop government procurement and tender opportunities within assigned territories. • Monitor hospital purchasing plans, budget cycles, tender requirements, and competitor positioning. • Coordinate tender preparation, pricing proposals, and commercial negotiations with relevant internal functions. • Develop strategies to retain existing accounts and win new business while maintaining pricing discipline. • Drive regional growth for Abbott Rapid Diagnostic products within the approved portfolio, including relevant HIV, Syphilis, Hepatitis, Malaria, and other i