Performance Marketing Manager

Role Summary • Paid acquisition strategy: Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube. • Media budget ownership: Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns. • Performance content and creative: Work with our teams and agencies to create ad concepts, copy, videos, statics, or landing-page/app-store messaging and campaign assets designed for acquisition. Build a structured creative-testing pace rather than relying on one-off campaigns. • Measurement and attribution: Create a clear measurement framework for channel and campaign performance. • Experimentation: test channels, audiences, bids, creatives, offers, landing experiences and campaign formats; document insights and scale what works. • Growth reporting: Build weekly and monthly performance reporting for your team, including spend, acquisition, conversion, efficiency, risks and the next set of actions. • Compliance and brand guardrails: Ensure paid communication is accurate, customer- and aligned with applicable brand, legal, privacy and financial-services communication requirements before launch.   Qualifications & Skills • 5–9 years of experience in performance/growth marketing with hands-on ownership of digital acquisition and paid media budgets. • Strong expertise in managing campaigns across major digital advertising platforms , including mobile app acquisition. • Experience in agency management , campaign optimization, media buying, audience segmentation, and conversion funnel management. • Proficiency in campaign analytics, attribution, and reporting , with exposure to tools such as GA4 and Firebase . • Experience using marketing automation platforms (e.g., Marketo, Zoho Automation, Eloqua) for lead nurturing and email campaigns. • Bachelor's degree required; MBA preferred. Ability to work closely with senior leadership, reporting directly to the Chief Business Officer . Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity. Benefits/Perks: • Great compensation package and discretionary bonus plan • Core benefits include pension, health Insurance and term life Insurance, Sharesave scheme and more! • 25 days annual leave with 13 bank holidays and 3 volunteering days. You can also purchase additional annual leave. • Role Location: Mumbai • Experian is an equal opportunities employer • Job Location - Mumbai Onsite. Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers . Experian Careers - Creating a better tomorrow together Find out what its like to work for Experian by clicking here Experian Careers - Creating a better tomorrow together Find out what its like to work for Experian by clicking here