Senior Associate, Entertainment Projects Management, Italy

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact The Senior Associate, Projects Management independently manages standard integrated communication projects from briefing and ideation through production and delivery. The role combines client partnership, strategic thinking, project management and commercial awareness across influencer marketing, branded content, media partnerships and on-field activations. Skills and Experience • Manage assigned accounts and standard projects end-to-end, acting as the day-to-day point of contact for clients and internal stakeholders. • Build and nurture strong client relationships, understanding needs and translating them into clear project requirements and actionable plans. • Partner with strategy, media, creative, events and production teams to develop and deliver integrated communication projects, coordinating all involved disciplines. • Own project timelines, scope of work and project-related financial processes, coordinating with finance, administration and legal teams as required. • Ensure clear alignment on expectations, objectives and KPIs throughout all project phases, escalating complex or non-standard issues appropriately. • Coordinate external partners, creators and talents during ideation, production and delivery, applying advanced knowledge of influencer marketing formats, trends, metrics and best practices. • Apply an understanding of consumer attitudes, motivations and behaviours when contributing to project development and recommendations. • 3+ years of experience in project or account management within influencer marketing, branded content, media partnerships, activations or related communication disciplines. • Strong consulting, problem-solving, communication and organizational skills, with the ability to manage multiple projects, timelines, priorities and stakeholder dynamics. • Proactive, accountable and solutions-oriented approach, with a hands-on mindset, commitment to continuous learning and effective use of modern technologies, including AI. • Fluent in both Italian and English. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee m