VP Retention

🚀 Why Midnite? Midnite is a next-generation sports betting and gaming platform built for a new wave of players. We combine sharp product thinking, bold brand, and fast execution to create experiences that feel modern, intuitive, and built for how people actually play today. Over 400,000 players have already made the move, and we’re only just getting started. We’re a high-performance team operating at pace. High ownership. Constant iteration. No hiding behind processes. We move quickly, test relentlessly, and turn ambitious ideas into real impact. If you’re driven, creative, and thrive in fast-moving environments where you can shape meaningful outcomes - keep reading. Not your grandad’s bookie. 👀 The Role Title: VP Retention Team: Growth Location: UK, remote We're looking for a VP Retention to lead our global CRM/Retention business unit within Growth, building sustained customer engagement across sportsbook, casino and future markets. You'll lead an established organisation across Core CRM, Lifecycle and Live Ops, connecting strategy, people, data and execution. This is an opportunity to build on existing expertise, validate what works and shape what comes next. Change should have a clear purpose. Your focus will be customer and commercial impact, not campaign volume. You'll help customers progress through early life journeys, deepen relevant engagement, improve longer term retention and make reactivation more effective through thoughtful, personalised activity across email, push, SMS and in app. Working closely with Product, BI and other Growth leaders, you'll bring strong casino insight, a clear view of loyalty and the ability to turn cross functional priorities into delivery. As data, MarTech and measurement capabilities evolve, you'll help demonstrate incremental value, improve reward efficiency and deliver responsible engagement at scale. You will: • Set and evolve global retention strategy across activation, early life progression, engagement, lapse prevention and reactivation, with sustained longer term retention at its heart. • Lead and develop Core CRM, Lifecycle and Live Ops; assess the operating model, preserve expertise and shape evidence led changes. • Bring casino insight and partner with Product on loyalty and customer propositions that give players reasons to return. • Prioritise relevant, personalised lifecycle journeys and higher impact interactions, not contact volume for its own sake. • Own performance against outcomes including deposit progression, cash active days, cross sell, lifetime value, reactivation efficiency and cohort retention. • Partner with BI to validate baselines, develop useful reporting and assess incrementality through robust experimentation and holdouts. • Challenge and prioritise data, segmentation and MarTech capabilities with Product/Engineering, managing key CRM vendor relationships. • Build alignment across Product, BI, Growth and market stakeholders, influencing upwards and sideways as well as leading your team. • Establish strong standards for contact strategy, QA, consent and customer protection; turn evidence into priorities, investment recommendations and learning. The next Midniter: • Has led CRM, retention or lifecycle activity within iGaming with demonstrable customer and commercial outcomes. • Brings deep casino understanding and credible sportsbook knowledge, adapting approaches across products and markets. • Ideally has helped design, launch or evolve a loyalty programme with Product. • Builds trust, constructively challenges and aligns senior cross functional stakeholders, as well as leading direct reports. • Has developed teams and can improve an established organisation while respecting existing expertise. • Connects lifecycle strategy with personalised, m