Senior Customer Insights Analyst (m/f/d)

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About the role

You are passionate about transforming complex data into actionable insights that drive customer growth, retention, and satisfaction? At SIXT, we are looking for a Senior Analyst Customer Insights  (m/f/d) to uncover opportunities across the customer journey and influence strategic decisions with Marketing, Product, Digital, Operations, and CRM teams. Join Team Orange and help us shape the future of mobility through data-driven impact! YOUR ROLE AT SIXT • You own end-to-end analytics on customer questions like acquisition, retention, cross-sell, upsell, churn, and lifetime value • You design, analyze, and operationalize experiments (A/B and multivariate tests) to optimize digital journeys, pricing, promotions, and CRM campaigns • You build and maintain customer segmentations, churn models, and lifecycle frameworks that enable targeted experiences and communications • You conduct deep-dive analyses across web, app, and station touchpoints, connecting insights to business impact • You develop clear dashboards and metrics, enabling self-serve insights and data-driven decision-making for stakeholders • You present insights and recommendations to senior leaders, driving strategic initiatives across the business YOUR SKILLS MATTER • Experience You bring 3+ years of experience in customer, product, or growth analytics, ideally in an international environment • Technical Skills You are an expert in SQL and skilled in Python or R for advanced analysis, modeling, and wrangling large datasets • Statistical Knowledge You are confident in experimental design, hypothesis testing, regression, time series, and retention analysis • Data Visualization You are experienced with BI tools (Tableau, Looker, Power BI, or Quicksight) and skilled at data storytelling for non-technical audiences • Business Acumen You translate complex business questions into structured analyses, measurable outcomes, and actionable recommendations • Language You have excellent English skills; German or other European languages are a plus WHAT WE OFFER • The SIXT Lisbon Experience  Two of Lisbon's most exciting hubs — Factory Lisboa in Beato and ARTs Lisboa in Parque das Nações — are where you'll find your new home base. Expect a fast-paced, international atmosphere where ideas flow freely, people genuinely look out for each other, and no two days feel quite the same • Community & International Environment  Join a truly global workplace with colleagues from many nationalities. Regular team events, community activities, and inspiring talks with internal and external speakers make our Lisbon hubs more than just an office • Flexibility & Modern Work Setup  Benefit from a hybrid working model with two office days per week and flexible working hours. Our modern offices are designed for collaboration while allowing you the flexibility to work in the way that suits you best • AI at your fingertips  From day one, you'll have access to Claude by Anthropic and SIXTgpt, SIXT's own AI platform, to supercharge your work. We invest in every team member's AI journey: encouraging experimentation, building knowledge, and making sure you're ahead of the curve • Time Off & Wellbeing  Enjoy 28 vacation days per year, an additional day off on your birthday, one volunteer day annually, and private health insurance that also covers your spouse and children free of charge • Everyday Benefits  Receive a yearly Coverflex allowance and a daily meal allowance to make life a little easier every day • Employee Perks  Get exclusive rates on all SIXT services, with special discounts extended to your family and friends. Because great perks are even better when you can share them About us: We are a globally leading mobility service provider with a revenue of €4.00 billion and around 9,000

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