Head of Marketing-Europe

Job Description Role purpose Cadillac is building a distinctive luxury challenger brand in Europe, combining bold American design, advanced technology, electric performance, and premium customer experiences. Corvette brings iconic performance, heritage, and enthusiast credibility to the portfolio. Together with these and other GM nameplates and brands marketed in Europe, this is an opportunity to shape how the full portfolio is discovered, desired, and experienced across multiple European markets. The Head of Marketing – Europe will lead the integrated European multibrand marketing strategy across all GM nameplates and brands marketed in Europe, including Cadillac and Corvette, creating a measurable growth engine that drives demand, qualified leads, test drives, orders, conversion, and profitable retail growth. The role will balance brand building and commercial execution across markets while maximizing the overall financial performance of the company, recognizing the different profitability profiles of BEV, Corvette, and Nav. The role will also leverage Cadillac’s Formula 1 platform and other premium partnerships to build excitement, cultural relevance, and brand love. Key responsibilities • Own the integrated European multibrand marketing strategy across all GM nameplates and brands marketed in Europe, including Cadillac and Corvette, balancing long-term brand desirability, portfolio priorities, and near-term commercial performance. • Build awareness, consideration, cultural relevance, and demand among luxury, performance, EV, and enthusiast audiences. • Lead market and product launches, including positioning, audience strategy, creative, media, PR, social, influencer, experiential, retail, and partner activation. • Build and operate a full-funnel growth engine across paid, owned, earned, digital, CRM, retail, and partner channels. • Act as a hands-on performance marketer, setting targets and optimizing acquisition, lead generation, nurture, conversion, cost efficiency, and return on marketing investment. • Align marketing with sales forecasts, vehicle availability, inventory, pricing, retail readiness, network coverage, portfolio mix, and profitability objectives. • Maximize overall company financial performance by prioritizing marketing investment and portfolio demand across BEV, Corvette, and Nav in line with their different profitability profiles and the company’s VP/EBIT objectives. • Adapt marketing strategies across varied European selling and distribution models, including direct-to-consumer, digital commerce, agents, dealers, and distributors. • Enable partners with localized campaign toolkits, content, media guidance, digital assets, retail materials, lead-management standards, and measurement frameworks. • Own the customer journey from discovery and consideration through configuration, lead capture, test drive, purchase, onboarding, ownership, and advocacy. • Improve websites, configurators, digital commerce, CRM, lead forms, test-drive booking, retailer handoffs, and lifecycle engagement. • Maximize the brand and commercial value of Cadillac’s Formula 1 platform through year-round activation that drives fan engagement, customer acquisition, and retail outcomes. • Use data, analytics, marketing technology, experimentation, automation, and responsible AI to improve targeting, creative, personalization, speed, and effectiveness. • Manage the European marketing budget and establish disciplined measurement across brand health, demand, conversion, cost per qualified lead, cost per acquisition, and marketing ROI. • Lead and develop a high-performing European marketing team and agency ecosystem, partnering closely with Global Marketing, Global Cadillac, GM Europe, Sales, Product, Commercial Operations, Netw