Senior Data Scientist — Data Cloud Acceleration

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com . About the team The Data Cloud Acceleration team identifies gaps and opportunities across clients and business units, then moves quickly to deliver practical new capabilities. We often develop and deploy the first version of a model, workflow, dataset, or application in days or weeks, learn from real usage, and improve it iteratively. We are business-minded technologists who care more about impact than technical novelty. We use sophisticated methods when the problem requires them and simpler approaches when they will deliver a better result faster. Our work should be predictable, demoable, trusted, reusable, measured, and amplified by AI. About the role The Senior Data Scientist will build models, analyses, and supporting ML components that improve business decisions, intelligence products, and client outcomes. You will independently own defined deliverables—from understanding the requirement and preparing the data through modeling, validation, documentation, and delivery. This is a hands-on individual contributor role. You will work across varied revenue and intelligence initiatives, often in partnership with a Lead Data Scientist, application engineers, analysts, and business stakeholders. The right candidate can move quickly without sacrificing trustworthiness and knows how to balance statistical rigor with the practical needs of the business. What you’ll do • Own model and analysis deliverables. Take a defined business problem and independently deliver a reliable model, analysis component, scoring workflow, or supporting dataset. • Translate business questions into analytical approaches. Ask clarifying questions, understand how the output will be used, and recommend an approach that fits the decision, timeline, and available data. • Build and test models quickly. Develop practical solutions using statistical methods, machine learning, deep learning, or existing models and services where appropriate. • Prepare trustworthy data. Profile, cleanse, join, and validate noisy datasets while checking completeness, freshness, distributions, nulls, duplicates, and match rates. • Create repeatable scoring workflows. Move useful work beyond the notebook by building reusable Python components, batch-scoring processes, APIs, or lightweight services. • Evaluate results responsibly. Establish baselines, select appropriate metrics, perform statistical reasonableness checks, reconcile unexpected results, and clearly document limitations. • Support intelligence products and applications. Work with application and data teams to define the right data ingredients, test hypotheses, and integrate model outputs into usable experiences. • Add operational discipline. Include validation, monitoring, failure handling, refresh expectations, documentation, and a clear usage path in delivered work. • Use AI to improve your own productivity. Apply tools such as Claude, Codex, and si