Digital Campaign/Performance Marketing Specialist

We are the platform turning browsing into shopping . We connect 200 million shoppers with deals they love while boosting local sales for hundreds of top retailers and brands. We help consumers save time and money while making smart shopping decisions, and we support retailers and brands in engaging customers from online research to in-store purchases. In 2024, Shopfully joined forces with the North American company Flipp , creating a global leader in the sector. Together, we reach 400 million households and serve over 1,000 top retailers and brands across 27 markets, including Europe, Canada, the USA, Latin America, and Australia. Ready to spark your growth with us? WHO WE LOOK FOR We are looking for a Digital Campaign/Performance Marketing Specialist , who will join our Performance Marketing team. As a Digital Campaign/Performance Marketing Specialist , you are responsible for the execution and optimization of digital media campaigns within Flipp’s Private Shopper Network and across external platforms. You will ensure campaigns launch with technical precision, monitor external spend daily to prevent pacing issues, and proactively troubleshoot attribution or tracking discrepancies. To support close collaboration with our Canada-based team & clients operating mostly in Eastern Standard Time, this role will operate on a set schedule of 1:00pm - 10:00pm (Italy local time). We encourage applicants to carefully consider this time alignment as part of their decision to apply. Additionally, please submit your application materials in English . WHAT YOU WILL DO • Campaign Management and Execution • Set up, launch, and manage digital media campaigns across diverse platforms, aligning with business objectives and KPIs. • Proactively monitor live campaigns for performance, accurate implementation, and continuous optimization. • Collaborate with third-party vendors, and internal sales to communicate campaign performance and drive results. • Partner cross-functionally with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement. • Effectively manage and track client budgets to ensure campaigns achieve target outcomes. • Media Planning & Performance Optimization • Create media plans, ensuring flight dates, budgets, and channel allocations are accurately documented. • Monitor campaign performance and pacing to identify risks and opportunities. • Recommend data-driven optimization strategies based on performance trends and established best practices. • Implement approved optimization tactics to improve delivery and results. • Reporting and Troubleshooting • Generate and maintain accurate campaign performance reports on a regular cadence. • Review performance data to identify trends, anomalies, or delivery risks. • Surface actionable insights to support optimization and performance discussions. • Identify and support the resolution of executional, delivery, or data integrity issues in collaboration with senior team members and cross-functional partners. • Team & Process Improvement • Contribute to the continuous improvement of systems and processes, boosting campaign execution and operational efficiency by sharing learnings and feedback. • Collaborate with Product, Sales, Publisher, and other internal & external stakeholders to identify and resolve performance or workflow issues proactively. WHAT YOU WILL NEED • 1-3 years working in a relevant industry/position (i.e. digital media agency or news media company) or equivalent practical experience. • Strategic & Analytical Capabilities • Operational & Technical Execution • Relationship & Stakeholder Management At our company, we value diversity and actively encourage it — we believe a variety of perspectives and backgrounds