Senior Analyst — Customer (Beauty)

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for? Location: Icon 1, WA15 0AF Life at THG Beauty We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. Why be a Senior Analyst - Customer (Beauty) at THG? As Senior Analyst in the Beauty Customer team, you will own analytical work that helps THG’s Beauty division understand and grow its customer base. Working across acquisition, retention, CRM, marketing and loyalty, you will build the analysis, models and insight that enable the business to make better decisions about how it acquires and retains customers. You are expected to work largely independently — owning complex analytical problems end-to-end. As a Senior Analyst — Customer (Beauty) , you will: Customer Analytics • Own analytical projects across the customer lifecycle — acquisition, retention, CRM, loyalty, marketing performance and personalisation • Build customer segmentations, cohort analyses and behavioural models that the business can act on • Analyse marketing channel performance — understanding what drives efficient acquisition • Support development of the Beauty customer KPI framework • Contribute to marketing mix modelling (MMM) — providing customer and channel inputs, and connecting MMM outputs back to customer-level acquisition and retention decisions • Synthesise quantitative data with qualitative insight (customer research, surveys, feedback) to build a rounded view of customer behaviour Technical Delivery • Write and maintain SQL queries and analytical scripts — producing accurate, well-documented analysis • Work with the Engineering team to understand the customer data model • Build dashboards and reports that communicate customer performance clearly Stakeholder Engagement • Present findings to the Customer Lead and Beauty stakeholders — translating complex analysis into clear business recommendations • Manage ad hoc analytical requests — prioritising effectively and delivering reliably • Coach the Customer Analyst — sharing knowledge and providing feedback • Build strong working relationships across Beauty, Marketing, Brand and Data Engineering — managing stakeholder expectations and competing priorities proactively What skills and experience do I need for this role? Essential • Experience (typically 3+ years) in customer analytics, CRM or marketing analytics • Strong SQL skills — comfortable building complex analytical queries • Experience with customer segmentation, cohort analysis or lifecycle analytics • Strong storytelling — able to communicate complex analysis clearly to non-technical stakeholders • Proven ability to work indepen