Vice President of Retail, APAC

Our mission at ŌURA is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped millions of people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles. Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. Oura is seeking a Vice President of Retail, APAC to lead and scale our business across one of the world’s most dynamic and diverse consumer regions, including Japan, South Korea, China, India, Southeast Asia, and Australia and New Zealand. This is a build role at VP level. Oura is still early in much of APAC, so you’ll combine enterprise leadership with the entrepreneurial, hands-on drive to establish and grow a brand at retail, market by market. You will set the APAC strategic plan for retail in line with Oura’s corporate strategy, build a team, across retail, e-commerce, marketplace, distributor, operator/carrier, and specialty channels. As a member of the International leadership team, you’ll look beyond your own region and function to shape company decisions. These include which markets Oura enters and when, how product, pricing and membership are localised, and where the company invests for long-term growth. You’ll be the senior voice of APAC retail inside Oura with the judgment to balance near-term delivery against the multi-year shape of the business. The ideal candidate has led and scaled a consumer products business in APAC, with deep retail experience in physical goods, strong relationships across the region’s retailers and distributors, and the entrepreneurial drive to build a brand from early stage to scale. What You Will Do STRATEGY & COMMERCIAL LEADERSHIP • Define and own the APAC retail vision, strategy, and annual operating plan, in close alignment with global sales, marketing, and product. • Evaluate and prioritize market entry opportunities, including direct retail, wholesale, travel retail, and emerging digital-to-physical formats. • Lead the most complex market decisions, such as entry timing and operating model (direct, distributor, or partner) for China and India, working with Legal, Finance, Policy, and the executive team. • Build the commercial architecture: pricing, channel segmentation, promotional frameworks, and trade investment principles. • Translate global brand positioning into locally resonant retail execution. • Anticipate shifts in consumer health, wearables, and retail, and position Oura ahead of competitors. • Identify company-wide gaps in systems, process, or capability that limit APAC growth, and deliver solutions. PERFORMANCE & PARTNER OWNERSHIP • Own the regional P&L and deliver against revenue, margin, and market share targets across retail, online, and emerging channels. • Monitor performance, analyze trends, and make high-stakes decisions with imperfect information. • Own C-suite relationships with strategic partners: major electronics retailers, department stores, specialty retailers, marketplace platforms, operators/carriers, and distributors. • Negotiate the region’s most significant retail agreements, trading terms, and joint business plans. • Manage distributor performance, including transitions to a direct-to-retailer model where needed. • Optimize commercial investments, including MDF/co-op, rebates, merchandising, and administrative support. • Set the standard for in-store execution: fixtures and displ