Senior Manager, Media, MENA

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About Wavemaker: A Leading WPP Media Brand We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world’s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales. Our 7,000 people across 88 markets have the deep knowledge, confidence and courage to provoke growth for some of the world’s leading brands and businesses.     Role Summary and Impact The Senior Media Manager will be the key driver of brand growth and engagement by developing and executing innovative media strategies across diverse channels. You will be responsible for ensuring that media plans are aligned with marketing strategies and are optimized to deliver maximum ROI. This role requires a strong understanding of both traditional and digital media, as well as the ability to maintain relationships with media vendors and internal teams. • Media Strategy & Planning: Develop and execute integrated media strategies aligned with client business and marketing objectives across digital and offline channels. Excellent client-facing and presentation skills. • Campaign Management: Lead end-to-end planning, buying, execution, optimization, and performance reporting across platforms including Google, Meta, TikTok, Snapchat, YouTube, and DV360. • Client Management: Own day-to-day client relationships, lead strategic discussions and performance reviews, and proactively identify opportunities to drive business growth. • Data & Insights: Leverage tools such as GWI and Statista to understand consumer behaviour, market dynamics, competitive landscape, and category trends, translating insights into actionable media recommendations. • Performance & Measurement: Drive campaign performance against KPIs such as ROAS, CPA, reach, engagement, conversions, and media efficiency, with a strong focus on optimization and ROI. • Budget & Commercial Management: Manage media budgets, ensure effective utilization of spend, and identify opportunities for efficiencies, savings, and added value. • Innovation & Growth: Identify new platforms, formats, audience opportunities, and media solutions to strengthen client performance and contribute to account growth. • Strategic & Business Impact: Deliver actionable insights and recommendations that improve media effectiveness, support client objectives, and demonstrate measurable business impact. Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . • Extensive experience working