Senior Associate, Planning

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: o Be Extraordinary by Leading Collectively to Inspire transformational Creativity. o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About Mindshare: A Leading WPP Media Brand, Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders. 3 best things about the job: • Utilize an in-depth knowledge on client category, brands and specific client requests and needs to provide appropriate input and direction to the agency units driving the entire value exchange process • Lead account ‘project manager’ for the entire business accountable for achieving deadlines across all campaigns and deliverables • Act as key liaison accountable for the entire work product (for assigned client brands) among each business unit (Business Planning, Invention and Exchange) that contribute to the overall media plan development process both internal and external In this role, your goals will be: In three months: Started to build relationships with the key decision makers within the client and agency organizations In six months: Proven yourself as a reliable point of contact for client stakeholders In 12 months: To anticipate what is needed to stay on track to secure, grow and solidifying client relations, and to take actions appropriated. Role Summary and Impact: • Demonstrates a deep understanding of the of different marketing channels including different roles, advantages, formats, potential partnerships, distribution • Quickly builds strong relationships with marketing channel owners and leverages these relationships to deliver the best outcomes for Mindshare and our clients • Demonstrates a high degree of numeracy and IT literacy in order to monitor and manipulate data to deliver the best outcomes for the business, e.g. forecasting, delivery against plan, conforming to share deals • Understand the implications for the business and communicates potential impact to clients and the Mindshare team • Filters and adapts the different options and applies good judgement combined with hard facts to selec