IMC & Social Manager

Job Title IMC & Social Manager Job Description Job Responsibilities: ·   Lead IMC planning for key commercial moments, including 520/618, Qixi and Double 11 etc, aligning social, media, PR, CRM/DTC, e-commerce and commercial teams around one consumer story and clear role by channel.as well as drive impactful social buzz and earned media ·   Build the Douyin social commerce growth model across audience, content, product and conversion; establish an always-on test-and-learn mechanism rather than treating Douyin as a campaign-only media channel. ·   Drive Douyin audience progression and new-buyer recruitment, with clear interventions from A3 audience growth to A4 conversion. ·   Own MG (Shaving category) owned social planning and execution, translating category strategy, consumer needs and business priorities to produce high-quality, impactful content—driving social buzz, impressions, engagement, and follower growth. ·   Explore AI-enabled social innovation where it improves insight generation, content development, testing speed or decision quality, while maintaining brand and compliance standards. ·   Lead agency briefing, operating cadence and work-quality improvement for the assigned scope; contribute to the wider agency model revamp. ·   Monitor emerging trends on social platforms and optimize content in real time to maximize exposure and engagement. Experience & Capabilities ·   Bachelor’s degree or above. ·   At least 5 years of relevant experience in integrated marketing, social, digital marketing, brand marketing or e-commerce marketing proven ownership of complex campaigns or channel ecosystems is required. ·   Strong consumer insight and business acumen, with the ability to translate category and commercial priorities into communication and activation plans. ·   Hands-on understanding of China’s social and content ecosystem, especially on Douyin, RED and WeChat. ·   Very familiar with the audience preferences and engagement tactics of major social platforms, as well as contemporary youth culture and trending topics. ·   Proven cross-functional project leadership and agency management capability, including briefing, prioritization, quality control and performance review. ·   Strong analytical skills; able to use platform, content, search, audience and conversion signals to make decisions and optimize investment. ·   Ability to work independently in a fast-moving environment and communicate clearly in both Chinese and English. Preferred Experience ·   Direct experience in Douyin ecosystem and social commerce operations. ·   Experience leading major IMC or integrated campaigns involving e-commerce and brand teams. ·   Experience in consumer health, personal care, beauty, FMCG, consumer electronics or another high-engagement consumer category. ·   Brand experience is required; agency experience or media platform experience in social media management or personal experience in building social media accounts is a plus. Leadership Behaviors & Skills ·   Consumer and business first: starts from consumer needs and business diagnosis, not channel activity. ·   Ownership with judgment: makes clear choices, prioritizes resources and escalates risks early. ·   Influence without authority: aligns category, commercial and functional stakeholders around one plan. ·   Test, learn and scale: converts campaign and platform learning into repeatable operating mechanisms. ·   Clear communication: communicates recommendations, trade-offs, actions, owners and expected impact with simplicity. ·   Entrepreneurial mindset, results-driven, with strong analytical and decision-making capabilities. ·   Excellent written and verbal communication skills in both English and Chinese. How we work together We believe that we are better together than apart.