Sr Staff Engineer, Product Marketing

• Own the Taiwan regional marketing strategy, business plan, opportunity pipeline, and revenue-growth initiatives for Edge AI PMIC, BBU, and BMIC portfolios. • Develop market segmentation, target-account priorities, TAM/SAM/SOM assessments, revenue forecasts, and multi-year design-win plans for Taiwan customers and ecosystem partners. • Build executive and working-level relationships with OEMs, ODMs, server manufacturers, battery-pack makers, board and module suppliers, data-center power partners, processor vendors, and other strategic accounts. • Drive customer discovery for Edge AI power trees, high-current processor rails, battery monitoring and protection, backup-power architectures, and rack- or system-level energy-storage requirements. • Translate customer requirements into product definitions, roadmap priorities, reference designs, ecosystem partnerships, pricing assumptions, and investment business cases. • Develop clear positioning and value propositions for PMIC, BMIC, BBU, and complete system solutions, including efficiency, transient response, telemetry, safety, reliability, scalability, solution size, and total cost of ownership. • Partner with Sales and Field Applications Engineering on account strategy, opportunity qualification, technical promotion, sampling, pricing, qualification, and design-win conversion. • Lead regional product introductions, customer workshops, architecture reviews, roadmap discussions, competitive benchmarking, and demand-generation activities. • Manage business and program reviews covering funnel quality, design-win milestones, forecast, pricing, gross margin, supply readiness, qualification status, and production ramp. • Monitor competitor products, platform transitions, customer sourcing strategies, battery and power-architecture trends, and regional ecosystem developments; provide actionable recommendations to global leadership. • Coordinate with global Product Marketing, Engineering, Systems, Applications, Quality, Operations, Finance, and Supply Chain teams to resolve execution gaps and accelerate revenue realization. • Identify opportunities to combine Renesas PMICs, BMICs, MCUs/MPUs, connectivity, sensing, and power devices into differentiated winning combinations and reference platforms. • Represent Taiwan customer and market priorities in global portfolio planning, product roadmap reviews, and new-product investment decisions. Education • Bachelor’s degree in Electrical Engineering, Electronics Engineering, Computer Engineering, Power Electronics, Energy Systems, or a related technical discipline. • Master’s degree in a technical field or MBA is preferred. Professional Experience • 8+ years of experience in semiconductor product marketing, technical marketing, business development, product management, field applications, or a related customer-facing role. • 3+ years of direct experience with power management, battery management, analog, mixed-signal, computing, server, or embedded semiconductor products. • Demonstrated experience supporting Taiwan-based OEMs, ODMs, battery or subsystem suppliers, and ecosystem customers from opportunity identification through design win and production ramp. • Experience with business planning, market sizing, forecasting, pricing, margin analysis, competitive analysis, product positioning, and pipeline management. • Proven ability to coordinate regional Sales and Applications teams with global product-development and operations organizations. Technical Qualifications • Working knowledge of PMICs, multi-rail power trees, buck/boost/buck-boost converters, multiphase regulation, sequencing, telemetry, protection, and efficiency and thermal tradeoffs. • Understanding of BMIC functions including cell monitoring, voltage and temper