AVP APAC, CRM Solution Consulting

What you'll do…  Own the number – drive CRM NNACV growth  • Carry direct accountability for APAC CRM NNACV targets and mobilize the Solution Consulting team to achieve and exceed double-digit ACV growth.    • Translate the number into clear team-level and individual pre-sales motions; forecast technical win rates and remove the blockers that slow deals.  • Partner with CRM sales leadership to prioritize the opportunities, use cases, and industries where CRM wins fastest across the region.  Build the next-generation pre-sales organization (FDE model)  • Lead and grow the next generation of pre-sales talent, evolving the Solution Consultant role toward the Forward Deployed Engineer (FDE) model—technical leaders who build alongside customers rather than present to them.  • Participate in and accelerate the transition from a demo-centric to a POV-centric pre-sales GTM motion, making working proof-of-value the default way CRM earns technical trust.  • Recruit, develop, and retain elite technical talent, and build a bench of first-line managers and senior individual contributors ready for scale.  Champion AI and the future of CRM  • Understand and guide the market's intense focus on AI alongside the world's demand for a next-generation CRM, positioning ServiceNow's AI-native CRM as the answer.  • Keep the team fluent in agentic AI, Now Assist for CRM, and the platform capabilities that differentiate ServiceNow from legacy CRM incumbents.  • Bring an outside-in view of where CRM and AI are heading into product, GTM, and enablement decisions.  Scale through automation – speed, simplification, and clarity  • Drive a passionate, relentless emphasis on using AI automation tools to scale the pre-sales team—doing more through focus, not headcount.  • Simplify how the team works: fewer and better assets, standardized POV frameworks, and automated demo and environment provisioning.  • Make speed, simplification, and clarity the operating standard for every motion the team runs.  Reconnect the field to CRM product  • Re-establish a strong, two-way connection between APAC Solution Consulting and CRM Product Management so that field insight shapes the roadmap and product direction reaches the field fast.  • Serve as a trusted voice of the customer, channeling technical wins, losses, and gaps into product priorities.  • Ensure the team consistently represents the current, differentiated CRM story—not the last generation's.  Lead with consistent motions, clear messaging, and accountability  • Drive your first-line managers to clear, consistent messaging and visible leadership accountability across the team.  • Establish consistent motions and communication rhythms so every team runs the same plays to the same standard.  • Motivate the team and the broader CRM community to rally around shared, ambitious growth targets.  Operate as a single engine of execution  • Work with CRM selling peers—sales, product, value, and partner leaders—as one integrated engine of execution, not adjacent functions.  • Align pre-sales strategy, coverage, and investment with the broader CRM go-to-market plan.  • Represent APAC CRM Solution Consulting in cross-functional and global forums, ensuring consistency across countries and sub-regions.  To be successful in this role you have:  • 10+ years of experience leading pre-sales, solution consulting, or technical sales teams, including experience managing first-line managers.  • A consistent record of owning and delivering against ACV / NNACV or equivalent revenue-tied targets in a software or SaaS environment.  • Experience leading distributed, multi-country teams across the APAC region and operating effectively across cultures, languages, and time zones.  • Deep understanding of the CRM marke