Marketplace Advertising Manager

About Alpine At Alpine we believe nobody should have to choose between doing what they love and looking after their ears. We make earplugs and earmuffs that protect your hearing without spoiling the experience. Whether you want to party all night without compromising on sound, sleep undisturbed, focus in busy places or take your baby or kids somewhere loud, we've got you covered. You might know us from festivals, races or seeing us in a drugstore. We sell in more than 65 countries, mainly across Europe and North America. We're growing fast and we're a certified B Corp, so doing good for people and the planet is part of everything we do. Alpine is a fast-moving D2C brand. We build, we don't play it safe. For years, we've been carving out a global position on marketplaces, turning Amazon and bol into high-performing, 8-digit revenue channels. We work directly with platform teams, move fast when we spot opportunities, and hold ourselves to a standard that most companies only talk about in slides. About the Role As a Marketplace Advertising Manager you will own multiple million advertising spend in a specific Amazon marketplace(s), you will work closely with our marketplace team in the wider delivery of our marketplace strategy, which is to double Alpine marketplace revenue by 2030. What will you be responsible for? • Advertising financial performance. Owns the financial result of advertising in the region: ad spend, ad sales, contribution to total sales, ad spend efficiency and the effect of advertising on contribution margin. • Key advertising input to the Marketplace Manager. Is the Marketplace Manager’s primary partner on advertising, the single largest input to marketplace revenue. The Marketplace Manager owns the overall strategic and commercial direction, performance and trading of the marketplace; the Amazon Ads Manager is responsible for turning that direction into an advertising plan, advising on what ads can deliver (growth, efficiency and visibility scenarios). • Budget allocation. Is responsible for allocating the ad budget across marketplaces, products, ad types and targeting strategies in line with commercial priorities, margin, stock levels and product lifecycle (including launches and deal events). • Campaign structure and execution. Owns the campaign architecture across Sponsored Products, Sponsored Brands, Sponsored Display and, where used, DSP, and is accountable for building, running and optimising campaigns from awareness through to conversion. • Search and keyword strategy. Is responsible for using search term, keyword and competitor data to shape targeting, harvesting and negative strategies, and for growing visibility on the searches that matter most to Alpine. • Bid and efficiency management. Owns CPC levels, RoAS and ad spend efficiency, balancing growth and profitability through bidding, placement and dayparting strategies. • Visibility and share of voice. Is accountable for growing impressions, clicks and share of voice in Alpine’s key categories and branded and non-branded search terms. • Ad and search technology. Is responsible for managing and implementing new ad technology (e.g. bid automation, analytics and AMC), and for testing new Amazon betas and features. • Insight and reporting. Is responsible for clear performance insight for Marketplace Managers and the Global Head of Marketplaces, and for a structured test-and-learn approach that keeps improving results. • Alignment with supporting teams. Is responsible for aligning advertising with stock availability from Operations and creative assets from Content. What do we expect from you? The role typically requires a bachelor’s degree and 2+ years of hands-on Amazon advertising experience. • Bachelor’s degree (HBO/WO) in business, marketing