Senior Manager, Creator Partnerships & Social Commerce

Build, Scale & Operate Leading DTC Brands alongside A-Players Maneuver Marketing Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products. In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs. These results caught the attention of The Financial Times , as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards , jointly organised by The Business Times and KPMG in Singapore. This is just the beginning of our journey, and you could be part of the next stage of our growth! Your Next Role We are looking for a strategic, commercially minded and highly organized Senior Manager, Creator Partnerships & Social Commerce to lead and scale our creator marketing capability. You will own the end-to-end creator strategy and drive implementation for two women’s health brands. One brand offers supplements that help with symptoms and root causes, and the other offers supplements that support one’s lifestyle habits and addresses nutritional gaps. Leading a team of two associates who execute the seeding program, you will upgrade and refine our current strategy to build a reliable community of high-quality creator partnerships that strengthen our organic presence, generate commercially valuable content and support our paid media performance. This is a hands-on management role. You will set the strategy and performance targets, develop the team, improve our systems and processes, and remain directly involved in high-value partnerships and campaign decisions. The ideal candidate combines strong creator marketing instincts with operational discipline, commercial judgment and a clear understanding of how creator content can be transformed into effective paid advertising. What You’ll Do 1. Own the Creator Strategy Across Both Brands • Own creator strategy for two women's health brands across two distinct motions: an established seeding program producing content at volume, and a new TikTok Shop affiliate program built for direct sales. • Scope is deliberately asymmetric. Seeding covers 4 flagship SKUs today, expanding to all 6 once the team's agentic workflows free the capacity. TikTok Shop launches focused on 2 products under one brand. • Build creator-driven demand that shows up beyond the platform it originates on: branded search volume, Amazon and Shopify sales lift, and a content library that feeds paid media. • Identify the right mix of healthcare professionals and content creators for each campaign. • Establish measurable targets across outreach volume, response rates, partnership approvals, content delivery, cost efficiency and campaign performance. • Monitor competitor activity, creator pricing and emerging platform trends to keep our approach relevant and competitive. • Build and deploy AI workflows that increase the team's throughput - creator qualification, outreach personalization at volume, content tagging and rights tracking. We expect measurable capacity gains, not experimentation. 2. Lead and Develop the Creator Marketing Team • The Meta seeding program is built and running at scale. Your associates own the day-to-day operations; your job is to consult with creative leads, sharpen briefs, run creative tests, and hold quality while the majority of your own attention goes to TikTok and affiliates. • Oversee the team’s day-to-day outreach, follow-ups, creator communication, fulfilment coordination and administrative workflows. • Build clear processes and operatin