Senior Associate, Activation Digital Planning, Italy

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . Role Summary and Impact The Senior Associate, Activation Digital Planning, Italy is responsible for the daily end-to-end management of standard digital media plans, ensuring alignment with defined client objectives and allocated budgets. Working with daily autonomy, this role oversees campaign implementation, buying, monitoring, and ongoing optimization. The Senior Associate analyzes performance data, recommends tactical adjustments to maximize results, escalates complex issues when appropriate, and supports the onboarding and operational development of junior team members. Skills and Experience • Deliver and execute effective digital media plans based on defined budgets and client objectives. • Manage the day-to-day implementation, buying, monitoring, and optimization of digital campaigns. • Produce competitive reports and autonomously analyze campaign results to identify trends and performance opportunities. • Recommend tactical changes to maximize campaign performance, escalating complex or non-standard issues to the Manager. • Demonstrate an understanding of the commercial offerings and dynamics of online channels across performance and branding activities. • Use Adserver and Analytics tools proficiently to evaluate campaign and media plan results. • Manage different digital campaign typologies, including awareness, performance, data-driven, and retargeting campaigns. • Collaborate effectively with agency cross-functional teams, clients’ suppliers, and creative agencies. • Support the onboarding and day-to-day operational guidance of junior team members. • Hold a university degree, preferably in Economics, Advertising, Marketing, or Communication. • Bring 3+ years of experience in digital media planning. • Demonstrate proactivity, strong problem-solving capabilities, and effective collaboration skills. • Possess solid knowledge of Adserver and Analytics platforms. • Be fluent in English. • Demonstrate accuracy, precision, attention to detail, and the ability to meet deadlines. • Use technology, including AI, proficiently to improve working practices and enhance client outcomes. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insuran