Lead Creative Strategist, Brand

The pay range is $95,000.00 - $171,000.00 Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits . About us: Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here . The Lead Creative Strategist, Brand – Serves as a central point of contact for efforts related to upholding, stewarding and protecting the Target brand across the enterprise including leading a portfolio of strategic brand initiatives. This role extends brand stewardship beyond Creative and Marketing to help teams across Target make choices that create a clear, consistent Target brand experience. As a hub of Target brand expertise, the role translates brand strategy into practical guidance, educates partners, connects the right teams, evaluates brand fit, and holds the line on brand standards. Drawing on guest, cultural, business, and performance inputs, it identifies insights and opportunities and facilitates decisions that strengthen how the Target brand shows up across priority experiences and channels. The role partners with Creative, Marketing, insights, and enterprise teams to clarify objectives, ownership, and intended outcomes, and guides work through ambiguity. It uses strong judgment, facilitation, and influence to build agreement, and brings the most significant brand decisions and tradeoffs to the Chief Brand Officer and Marketing/Guest Experience leadership. The role does not own creative execution or the strategy for Target-owned brands. Key responsibilities Steward the Target brand across the enterprise ·       Represent the Target brand as a credible voice with partners and leaders, and serve as the connection point for significant Target brand questions, opportunities, and requests. ·       Translate Target brand strategy, principles, and guardrails into practical guidance that helps partners make consistent choices across experiences and touchpoints. ·       Assess brand relevance, strategic fit, and readiness; connect work to the right teams and clarify ownership and decision rights. ·       Hold the line on brand standards: identify work that doesn't reflect the Target brand, redirect it with partners before it advances, and escalate to Brand leadership when needed. ·       Educate partners on the Target brand through simple tools, routines, and learning that make the brand easier to understand and apply independently. Lead a portfolio of strategic brand initiatives ·       Lead a focused set of priority Target brand initiatives, as set with the Chief Brand Officer, by defining scope, success measures, and stakeholder alignment. ·       Actively manage the brand ecosystem with responsibilities ranging from facilitation to development of key initiatives. ·       Coordinate cross-functional partners to manage dependencies, solve brand challenges, and translate strategy into aligned action. ·       Lead the brand strategy and roadmap for the Stores of Influ