Senior Director, Digital Advertising

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world’s biggest brands. Veeam is seeking a Senior Director, Digital Advertising to lead our global digital marketing function and drive the strategy for how paid digital media drives demand generation and pipeline growth through a buyer’s journey from awareness, consideration, and conversion. You will lead a global team of digital experts and agency partners to develop audience-first media strategies that engage buying groups, from technical practitioners to executive decision makers. As the organization's paid digital leader, you will champion leading-edge best practices, emerging channels, and innovative media tactics to continuously improve performance and user experiences. Working cross-functionally with Campaign Management, Brand, Product Marketing, Field Marketing, Analytics, MarTech and external partners, you will drive cohesive, data-driven digital programs that scale globally and deliver measurable business impact across Veeam segments and solutions. What You'll Do: • Lead digital media strategy by integrating best-in-class practices, innovation, and data-driven optimization to increase pipeline contribution across digital tactics. • Cultivate a growth culture that empowers a high-performing global team through continuous development and accountability. • Own global digital media investment strategy optimizing across channels to maximize pipeline and revenue impact. • Collaborate across global marketing functions and agency partners to scale integrated digital programs that accelerate demand generation and pipeline growth. • Partner with Analytics to implement global measurement and reporting frameworks that accelerate optimization and demonstrate business impact • Partner with MarTech teams to optimize advertising platforms, audience infrastructure, measurement capabilities, and data integration strategies. • Lead the partnership with key agency partners, ensuring agile execution and continuous strategic collaboration • Build strategic partnerships with key media and technology providers including Google, LinkedIn, Meta, Microsoft, and emerging partners. What You'll Bring • 12+ years of progressive digital media experience, including 5+ years in leadership roles • Direct experience managing agency-of-record relationships, with demonstrated ownership of strategic planning and day-to-day execution • Proven success leading global or multi-region digital marketing teams – with a focus on leading teams in global hub locations (ie: Bucharest) • Experience in B2B technology or SaaS, with a track record of engaging complex, multi-persona buying groups from technical practitioners to executive decision makers • Demonstrated ownership of digital media investment at scale ($10M+ annual paid media budget), with accountability for cross-channel optimization • Deep platform expertise across Google, LinkedIn, Meta, Microsoft, ChatGPT, AI paid ads including direct experience managing strategic partnerships • A people-first leadership philosophy, with a demonstrated track record of developing talent and building high-performing, accountable teams • Working fluency in modern measurement frameworks (MMM, m