GTM Change Enablement Senior Principal

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too. About the Team It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and focus to the business of enterprise applications. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun. Business Technology(BT) in Workday continues its mission to deliver unparalleled value to our business partners and customers. The Strategy and Business Operations team works with stakeholders within BT and outside to define, align on, and implement the strategic programs and operations. The team is also responsible for standardizing program methodologies, tools and operations/metrics across the BT organization to provide a unified experience to business stakeholders and customers. About the Role We're looking for an experienced Change Enablement professional to serve as the senior voice for change and adoption across our Go-to-Market (GTM) systems landscape — including CRM, quote-to-cash, and the broader GTM platform ecosystem that our Sales, Customer Success, and Marketing teams rely on every day. As a P6 Senior Principal, Individual Contributor, your immediate focus will be the enablement strategy for our GTM transformation program, a critical, high-visibility initiative reshaping how GTM teams sell, service, and grow our business. This role works on issues that directly impact selling success and addresses future-state GTM concepts, systems, and ways of working — not just the next release. You'll exercise wide latitude in determining the objectives and approach for critical, ambiguous assignments, and you'll build formal networks with key decision makers across GTM leadership, Business Technology, and Program Management, often serving as a spokesperson for change enablement in front of senior and executive stakeholders. As an expert in the field, you'll apply deep change management and GTM systems knowledge to resolve critical issues and shape broad-reaching enablement design — operating with greater autonomy and strategic scope than a typical senior manager-level role, and without formal people management responsibility. A track record of enabling complex GTM or CRM systems change, a sharp instinct for what will and won't land with sales and customer-facing teams, and a strong point of view on how AI is transforming GTM workflows (from AI-assisted selling to forecasting and service) are all critical to success here. About You Responsibilities • Own the change enablement strategy for the GTM transforma