About the role
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Manager, Communications (East Southeast Asia)
The role will support communications across East Southeast Asia (ESEA), working across a dynamic and diverse set of markets including Indonesia, Philippines, Vietnam, Cambodia, Laos & Timor Leste. The role will help translate Mastercard’s regional and global priorities into locally relevant communications strategies and campaigns, while identifying opportunities to elevate market-specific stories, leadership voices and business priorities.
This is a highly collaborative and hands-on role, working closely with Country Managers, local market teams, regional and global stakeholders, and external agencies to develop and execute integrated communications programs. The successful candidate will bring strong knowledge of social and digital communications, an understanding of local market nuances, and the ability to manage multiple priorities across markets.
Role
• Support strategic ESEA communications planning across internal and external audiences, including employees, senior customers, regulators, media, industry influencers and public stakeholders. Ensure communications are culturally nuanced, locally resonant and aligned to Mastercard’s regional and global priorities.
• Develop and execute integrated, communications programs across ESEA, combining corporate communications, storytelling, social media, digital content, executive communications and visual storytelling across earned, owned and paid channels.
• Work closely with Country Managers and local market teams to understand business priorities, identify relevant local insights and translate them into compelling communications opportunities. Bring a strong understanding of the different media, cultural and business landscapes across markets such as Indonesia, Philippines, Vietnam, Cambodia and Laos.
• Drive market-level storytelling and amplification by identifying stories, proof points, customer successes, partnerships, thought leadership and local trends that can strengthen Mastercard’s presence and relevance in each market.
• Own and execute social media plans for priority markets, narratives and leaders, working with local teams, agencies and regional/global social teams to develop content calendars, create and adapt content, manage publishing and optimise performance across LinkedIn and other relevant platforms.
• Support executive visibility across ESEA, working with Country Managers and senior leaders to develop LinkedIn content, speeches, talking points, thought leadership and other leadership communications that reflect both regional priorities and local market context.
• Drive storytelling through digital, social and visual-first content, translating complex products, platforms, technologies and business propositions into clear and compelling narratives for customers, partners, governments and other stakeholders. Oversee the development of multimedia assets including videos, animations, explainers, data visualisations, presentations and other digital formats.
• Partner closely with regional, global and market stakeholders to deliver aligned, enterprise-wide communications that reinforce Mastercard’s strategy, showcase business performance and innovation, and strengthen the company’s reputation across ESE
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