Poland Sales Executive

Cricut is seeking a commercially driven, hands-on Sales & Marketing Manager to accelerate growth across Eastern Europe from Poland. You combine sharp local market insight with strong e-commerce, marketplace and campaign execution. You will translate Cricut’s commercial and marketing priorities into results across your assigned Eastern European markets. Reporting to the Senior Cluster Manager DACH&EE, you will partner with regional sales, e-commerce, marketing and partner teams to grow revenue, lift marketplace performance, and build brand and community presence. Key Responsibilities • Turn Cricut’s regional strategy into focused local sales and marketing plans for Eastern Europe. • Lead distributors and directly managed retail accounts to deliver excellent execution and agreed sales targets. • Own omni-commerce and marketplace performance across retail and digital partners, from sales and traffic to conversion, tracking and optimisation. • Track commercial KPIs - revenue, sell-through, conversion, campaign performance, availability and visibility - and turn insight into action. • Optimise marketplace presence across listings, content, promotions, pricing, search visibility and retail media. • Build local campaign plans and promotion calendars that align regional priorities, retail moments and market needs. • Deliver global and regional marketing campaigns effectively in local markets. • Localise campaign plans, messaging, assets and activation calendars for local consumers, retail environments and languages. This is a hands-on execution and localisation role, not a creative-development role. • Plan and deliver sales promotions with distributors, managed retailers, e-commerce and marketplace partners. • Measure promotion performance - uplift, sell-through, ROI and learnings - and apply it to the next activation. • Coordinate campaign roll-outs with retail, e-commerce, marketplace and media partners for on-time, on-brand delivery. • Spot local growth opportunities through market trends, consumer insight and competitive activity. • Build trusted partnerships with distributors, retailers, marketplace partners and internal teams. • Help grow Cricut’s local social presence and crafting community with partners, creators and communities where relevant. • Deliver clear performance reports, forecasts and business updates to management. • 5+ years of experience in consumer electronics, managing distributors and/or directly managed retail accounts. • Proven e-commerce and marketplace experience, with ownership of sales and digital performance, tracking, conversion optimisation and reporting. • Proven channel-marketing and campaign-management experience, including the operational steering, localisation and execution of existing campaigns and assets across markets. • Experience creating, delivering and evaluating sales-promotion plans. • A strong commercial instinct and the ability to turn data into practical sales and marketing action. • Experience working with retailers, distributors, online partners or marketplaces in Eastern Europe. • Strong analytical skills and confidence working with sales, performance and campaign data. • Excellent project-management skills and the ability to manage competing priorities in a remote, cross-functional environment. • Professional fluency in English and Polish. • Czech language skills are a strong advantage. Preferred Experience: • Interest in, or experience with, crafting, DIY, creative hobbies or consumer lifestyle products. • Experience in a fast-paced international consumer brand, retail or e-commerce environment. • Commercially ambitious, structured and results-driven. • Self-sufficient in a remote role, while staying closely aligned with international teams. • Collaborat