Customer Growth Lead – Rare Blood Disorders

About Sanofi: We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.   About the job Job Purpose • identifies growth opportunities for the brand & disease areas and develops the strategy in GloCal WoW  • The primary responsibility is to shape and execute a comprehensive Customer Engagement strategy aimed at effectively communicating and engaging with key customer segments, including Treating and Diagnostic Healthcare Professionals (HCPs).   • Play a pivotal role in building a repository of authentic customer insights to craft and deliver high-quality customer journeys for targeted customers.  • Create, develop, and implement impactful innovative tactical programs and support in building brand strategy within relevant market sectors in the frame of GTM business strategy to improve customer engagement, increase market share, sales, and operational income.  Key Accountabilities   Build & deliver high quality customer journeys for key target customers.   • Develop and design Customer profiling tools enabling customer persona and digital fingerprint identification.   • Building on Customer interactions and engagement on different journeys analytics for more individualized customer engagement approaches   • Build the framework of customer Engagement activation model and partnership map per therapeutic areas.  • Work within an agile team as the product owner to ensure OC plan is customized and executed at regional level.  • Collaborate on the collection and analysis of a broad range of customers data in collaboration with Brand, Medical and Commercial teams to provide deep insight driven segmentation of key customers groups, which can be leveraged to build customer engagement journeys linked to brand strategies.  • Analyze and share data regularly with the Brand and commercial team to highlight insights and make actionable decisions.  • Support development and deployment of key digital material (including Webinars) to support customer engagement journeys in full collaboration with team’s, CEP and DRS.  • Drive Customer operation excellence by Segmentation analysis to optimize content to key accounts & targets digitally.   • Works effectively in a collaborative manner with external affairs sales, medical, clinical development, and GTMC  to achieve business goals.  • Contributes to strategic business processes bringing customer insights to influence projects such as brand planning.    Business Management   • Support the development of the Integrated Go-to-Market Plan (IGP) for cohesive strategy execution.  • Definition and implementation of core Brand/Disease initiatives to establish a strong market presence.  • Develop and implement Tactical planning aligned with IGP, owning A&P for define segment  • Consulting GTM model execution  • Determination of growth potential, prioritized customer segments and key messages  • Performance Tracking and Marketing effectiveness  • Manage portfolio supply and sales process with internal and external stakeholders to ensure brand availability especially in public sector.  Develop innovative digital solutions serving assigned portfolio:     • To be responsible for the innovation and deployment of digital assets across all brands and with treating and diagnostic HCPs including branded websites and online journals in relation to digital campaigns, congresses, webinars, and website updates to create broad omnichannel experience for our customers.  • Support development and