UK Sales Executive

We are looking for a highly organised, commercially minded and proactive Sales Executive to join our UK & Ireland team in a full-time role. The successful candidate will have direct responsibility for managing two Consumer Electronics (CE) retail accounts, building strong customer relationships and identifying opportunities to grow sales, distribution and visibility. Over time, there will be an opportunity to grow the account portfolio across CE, Telco and supermarket channels. Alongside direct account ownership, the Sales Executive will work closely with the wider UK & IE commercial sales and retail marketing teams, playing an important role in the development and execution of our retail plans. The role combines account management and commercial development with strong operational execution, ensuring sales activity, financial rebate claims, promotions, product data and marketing assets are accurately managed and effectively delivered across retailers, distribution partners and internal teams. Key Responsibilities: Account Management & Commercial Growth: • Manage 2 CE retail accounts directly, owning the day-to-day commercial relationship and working with customers to drive sales performance • Develop and deliver targeted growth plans for assigned accounts, identifying opportunities across range, distribution, promotions, digital content and marketing activity • Build strong relationships with retail partners and identify opportunities to expand Cricut’s presence and performance within their businesses • Monitor account performance, sales trends and opportunities, translating insights into commercial actions • Over time, develop and grow the account portfolio across CE, Telco and supermarket channels • Support new business development opportunities and the expansion of Cricut into relevant retail channels UK Sales & Marketing Execution: • Manage marketing and promotional rebate claims, ensuring accuracy and timely processing as well as tracking • Collate, maintain and administer sales performance and forecasting data, liaising with retailers, distribution partners and internal stakeholders • Work with retailers and distribution partners to align promotional planning and communications • Coordinate and manage new line forms, set-up sheets, images and product assets, and ensure retailer websites are up to date and optimised • Assist with mystery shopping initiatives and report findings • Support the planning, promotion and delivery of consumer events, working with Senior Ambassadors to achieve KPIs and sharing post-event results with internal stakeholders • Regularly audit Cricut product listings across retailer websites, requesting updates to ensure product information, imagery and copy remain accurate • Conduct competitor analysis and pricing activity • Carry out ad hoc duties as required to support business needs Key Competencies: • Commercial mindset with a drive to grow accounts and identify new opportunities • Strong customer relationship and account management skills • Strong organisational and administrative skills • High attention to detail and data accuracy • Commercial acumen, with the ability to manage budgets, financial spreadsheets and reporting accurately • Confident communicator with internal teams and external partners • Analytical mindset with the ability to interpret sales and product data • Ability to manage multiple priorities and ad hoc requests • Proactive, solution-oriented approach • Competent user of Excel, PowerPoint and sales reporting tools • Team player with the ability to work independently and take ownership Experience & Skills Required: • Previous experience in sales, account management or commercial roles, ideally within retail or consumer products • Experience managin