Senior Product Marketing Manager

The Company At AccountsIQ, part of the AIQ Group, we’re on a mission to deeply understand our customers and deliver technology that enriches their lives. Alongside ExpenseIn, a leading expense management platform within the group, we provide smart, feature-rich financial management software designed for ambitious businesses that have outgrown basic starter systems or seek a simpler, more affordable alternative to complex, costly ERP solutions. Our cloud-based accounting software transforms the finance function, making it easier for multi-entity businesses to capture, process, and report their financial data with ease and efficiency. The Role We're looking for a Senior Product Marketing Manager to take the foundations set out in our growth strategy, our product vision and our customer focus and drive a throughline across every team, every launch and every customer touchpoint. You'll report to our Product Director and work closely with marketing, sales, account management, implementation and customer success, so the whole business tells the same story to the right customers. It's a hands-on role that balances strategy, operations and execution. You’ll inform critical decisions, do the work yourself and build the systems that let it scale. You'll also be the voice of our product, inside the business and out. There's plenty of room for this role to grow as the function does. What you'll be doing: Understand • Know our best fit customers better than anyone. Deepen our understanding of who we serve best, our core segments and the people involved in buying and using our products. Feed that directly into product decisions, and make sure messaging and launches are built around it. • Reset competitive intelligence. Build a clear view of the landscape that helps teams win against the systems customers are outgrowing and the alternatives they're weighing up. Shape • Develop the complete value proposition. Work with product and service leads so today's product, what's coming and the service experience (onboarding, implementation and customer success) all deliver on our positioning. • Shape how customers see what we offer. Help evolve how our products and services are structured, named and packaged, in step with the roadmap, so the offer is easy to understand, shows where it's heading and gives every launch an obvious place to fit. • Connect product value to commercial results. Understand how each release adds value for customers, and help us capture it in new business, expansion and retention. Measure the impact of launches and enablement on pipeline, win rates and adoption. Deliver • Lead the go-to-market rhythm. Run how product, marketing and customer-facing teams across our product family prepare for and deliver launches, so the right work happens at the right time and everyone knows where things stand. • Be the voice of our product. Speak at customer roadshows, events and webinars, and give our point of view on market shifts, such as what AI means for finance leaders in the UK and Ireland. • Strengthen our core, open up what's next. Make our proven go-to-market motion sharper while building new ones for the new segments our product roadmap opens up. • Enable the whole business. Make sure every team, from sales and customer success to support and product, understands our customers, segments, competitors and positioning well enough to move their own work forward at pace. Clear enough to act on, deep enough to rely on. • Turn positioning into pipeline. Work hand in hand with demand generation on campaign messaging, ABM plays, paid copy and outbound sequences. • Build a go-to-market system that stays current. Use AI and automation to keep customer and market insight flowing in, and keep messaging, battle cards, proof and cu