Senior CRM Manager

Headquarters: Nairobi URL: http://m-kopa.com Join our expanding Product Growth team! We’re actively recruiting a Senior CRM Manager as we continue to scale at M-KOPA. Most senior growth hires get one channel and one pod for years. This role is built differently: you’ll own two of our core growth pods in your first year, then land where you’ve had the most impact. It’s a fast track to pod leadership, not a support seat. The Impact 💚 You’ll drive the conversion growth that turns customers into long-term, high-value ones, creating financial inclusion for Africa’s traditionally excluded. We’ve already helped over 10 million customers access over $2 billion in credit 🌍 The Opportunity 🏗️ Real ownership from day one. You'll be the one accountable for delivery in Repeat Phones, not shadowing or supporting someone else's plan. 🎒 Two growth motions, one year. You'll take on Digital Lending mid-way through, working directly with one of our strongest performers to understand cash loans end to end, then carry that pod solo for a defined stretch. Few people get this breadth this early. 🧭 A defined path, not indefinite floating. You'll build real expertise in our two conversion pods first, then move into Lifecycle in the second half of next year, reporting to the Lifecycle CRM Lead once you're there. The destination is set. What you bring to it is up to you. 🌍 Work inside a proven CLV engine. M-KOPA has helped more than 10 million customers access over $2 billion in credit. You'll be executing inside systems that already work, not guessing at what might. What You'll Do Phase 1 : Repeat Phones. Take ownership of reactivation and upgrade campaigns in CleverTap, working closely with the Growth Lead there to understand what's driving the pod's numbers and where the next opportunity is. You'll be trusted to make real calls here, not just execute a checklist. Phase 2 : Cross into Digital Lending. Work directly with the Digital Lending lead, one of our top performers, to understand cash loan growth end to end before taking it on yourself. Phase 3 : Own Digital Lending. Carry primary responsibility for Digital Lending for a defined period, with the Repeat Phones lead available if you need a second opinion. Phase 4 : Move into Lifecycle. In the second half of next year, join the Lifecycle pod full-time, reporting to the Lifecycle CRM Lead. You'll bring a year of hands-on conversion experience into a pod that's still being built, real currency for shaping what Lifecycle does next. Throughout all phases, you will: • Build and run multi-channel campaigns (SMS, WhatsApp, push, in-app) in CleverTap against pod goals • Track funnel performance and flag drop-off points to the pod lead you're supporting • Run structured experiments (creative, audience, incentive, or timing) with clear hypotheses • Turn what works into documented playbooks the next person can pick up • Keep data quality and campaign tracking clean enough that leadership can trust the numbers Key Metrics You'll Influence Repeat Phones: Reactivation rate, upgrade conversion %, unit economics per sale Digital Lending: Approval → disbursement rate, digital loan volume, approval quality Campaign ROI and payback period across both Your Environment 💼 Tech Stack: CleverTap (primary), Looker Channels: WhatsApp, SMS, push, in-app messaging Markets: Kenya, Nigeria, Uganda, Ghana What You Need • 5+ years in growth, performance, or lifecycle marketing, ideally in fintech, telco, or e-commerce, with real ownership over what a campaign or a pod achieved, not just involvement in it. • Judgment as much as skill. You can walk into a pod, understand what's working and why, and make calls on where to push, not just follow a brief. • Genuine appetite for pod leadership. This is a deliberate