Campaign Manager, Influencer Marketing, CPG (UK)

About Kyra Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. Role details: Permanent, full time Location: London hybrid, or remote within the UK We’re looking for a sharp, fast-moving, tech-savvy Campaign Manager who lives and breathes the creator economy. You’ll be working with one of the world’s biggest consumer packaged goods brands, helping bring creator campaigns to life across the UK and wider Europe. This isn’t the occasional influencer campaign. It’s creator marketing at scale for a CPG brand. Multiple products, new launches every few weeks and hundreds of creators producing content at once. Things move quickly and briefs can land with little warning. This role suits someone with a couple of years under their belt who is ready to step up, take ownership and learn fast. You don’t need to have done everything before. You do need to be quick, organised and genuinely excited by AI and the tools that are changing how this work gets done. If you’re already using AI to work faster and smarter, you’ll fit right in. At Kyra, we’re building a different kind of creator marketing company. We combine great people, technology and AI to make creator marketing smarter, faster and more effective. You’ll have access to our own platform, with over 29 million creator profiles, and AI tools to handle everything from casting and outreach to contracts, payments and reporting. 🚀 What You’ll Be Doing Bring Campaigns to Life • Manage multiple creator campaigns from brief through to launch, delivery and reporting. • Keep timelines, budgets, content approvals and deliverables moving. • Work closely with creators, clients and internal teams to get campaigns out the door. • Spot issues early and flag them with a suggested fix. Make the Numbers Work • Build creator pricing around CPV targets and expected performance. • Negotiate creator fees and manage budgets. • Use data to make better decisions throughout each campaign. Support Great Client Relationships • Be a day-to-day contact for the client’s UK marketing team. • Join weekly calls, share updates and keep everyone aligned. • Bring ideas and solutions, not just status reports. Find and Work With Great Creators • Discover and cast creators who fit each product, audience and brief. • Build shortlists at scale across campaigns. • Manage outreach, briefing, negotiation, contracting and content delivery. • Keep on top of usage rights, disclosures and approvals. Work AI-First • Run the full campaign journey on Kyra’s platform. • Use AI tools like Claude every day to speed up creator discovery, research, analysis, reporting and admin. • Find new ways to use AI to cut manual work and move faster. • Monitor CPV, reach, engagement and conversion while campaigns are live. • Keep campaign information accurate and up to date so the whole team has visibility. ⚡ How We Work We move quickly, work collaboratively and care about doing great work. Here’s what that looks like in practice: • New briefs are picked up within 24 hours, with creator discovery and outreach underway. • Blockers are escalated within 3 hours. • Risks and performance concerns are raised early, ideally with a suggested solution. • Clients and teammates get regular updates without needing to chase. • Campaign information is kept accurate in our platform. • AI is the default. If a task can be done faster with a tool, we use the tool. We don’t expect everything to go perfectly. We do expect people to take ownership, communicate openly and respond fast when som