Marketing Associate

JOB SPECIFICATIONMarketing Associate - Coordinator & Content CreatorAbout Great Place to Work® IrelandGreat Place to Work® Ireland is a workplace culture consultancy that helps organisations create high-performing workplaces where employees feel trusted and valued. Using employee feedback, data and international benchmarking, we advise clients on employee experience, engagement and business performance. Our annual Best Workplaces™ awards recognise organisations for their achievements and help them build their employer brands.Our ValuesBring Great to Clients • Think Outside the Cube • Live a High-Trust CultureCertified Fun • Journeying Together • Selfcare PractitionersPurpose of the RoleTo plan, coordinate and deliver digital marketing, editorial content, client recognition communications, media engagement and brand campaigns that strengthen Great Place to Work® Ireland’s visibility and support business growth. The role supports a portfolio of approximately 150 clients in activating their recognitions and works closely with colleagues across marketing, client services and business development.Key ResponsibilitiesMarketing Strategy, Brand Campaigns and Growth• Contribute to marketing growth, brand awareness and lead attraction strategies; identify opportunities and propose innovative initiatives.• Lead end-to-end planning and delivery of assigned integrated, multi-channel campaigns, including major brand activities such as Certification Nation Day, from briefing and content development through to execution and evaluation.• Coordinate campaign messaging, client communications, promotional assets, stakeholder input and delivery schedules to support brand positioning and engagement.• Track campaign performance against agreed objectives and recommend improvements.Content Strategy and Editorial Management• Manage the editorial content calendar, aligning communications with business priorities, industry developments and key organisational milestones.• Lead development of client case studies and success stories, coordinating interviews, drafting, stakeholder reviews, feedback and approvals.• Create and coordinate content for blogs, newsletters, reports, social media and other marketing channels, ensuring consistent brand voice and quality.Website, Digital Visibility and AEO• Maintain and develop the website and social media channels, identifying opportunities to improve user experience, engagement and agreed performance metrics.• Lead the development and implementation of agreed search visibility initiatives, including search engine optimisation (SEO) and Answer Engine Optimisation (AEO) across AI-powered search platforms.• Monitor website and digital content analytics, AI search visibility, brand share of voice and competitor activity; identify improvements to digital discoverability.• Produce and update digital creative assets and visuals for the website, social media and campaign communications.Media Relations and Strategic Partnerships• Develop and maintain relationships with media and communications partners, where relevant, to support brand visibility and audience reach.• Identify opportunities for editorial coverage, thought leadership, sponsored content and collaborative marketing initiatives.• Prepare or coordinate press releases, media announcements and supporting promotional materials; liaise with internal stakeholders and external partners on delivery.Client Recognition and Relationship Support• Support clients in activating their Great Place to Work® recognitions and employer-branding opportunities.• Develop recognition toolkits, campaign materials and other communications resources suited to client needs.• Maintain positive client relationships and coordinate agreed recognition benefits, promotional exposure and communication