Semiconductor Vertical Marketing Manager

Job Description: Job Title: Semiconductor Vertical Marketing Manager Collaborate with Innovative 3Mers Around the World Choosing where to start and grow your career has a major impact on your professional and personal life, so it is equally important that the company you choose and its leaders will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3Mers. This position also provides an opportunity to transition from other private, public, government, or military experience to a 3M career. The Impact You'll Make in This Role As the Semiconductor Vertical Marketing Manager, you will lead global vertical marketing for Semiconductor, translating business priorities into a focused growth agenda across premium devices, mainstream platforms, and selected industrial electronics applications. You will own the vertical narrative, marketing plan, customer journey, campaign direction, executive engagement and performance agenda, while aligning Product Strategy, Integrated Marketing, Field and Channel Marketing, Sales, Application Engineering and business leaders. In this role, you will make an impact by: • Leading execution of the global Semiconductor vertical marketing plan, translating business priorities and growth targets into account-led campaigns, technical content, events, workshops and follow-up programs. • Owning Semiconductor messaging, positioning and customer-value frameworks while grounding external claims in approved product truth, application proof and commercial readiness. • Create marketing campaign assets for Semiconductor working with the Vertical Business, Product Strategy ang Global Marketing Center teams as well as our agency partners. Launch campaigns and track success via KPIs. • Advancing new and priority product adoption and qualification through account-specific proof, cost-of-ownership content, and SEMI engagement. • Partnering with Product Strategy and technical owners on priority NPI commercialization, including launch readiness, sample and validation paths, application guidance and customer-facing proof. • Building market understanding, technical dialogue and qualified early interest for priority NPIs. • Developing application and ecosystem relevance across HBM, heterogeneous integration, 2.5D/3D packaging, • Leading Semiconductor event and technical-forum strategy across SEMICON, ICPT, CMPUG, and other validated forums, tying investment to named accounts, technical proof, pre-booked meetings and documented follow-up. • Coordinating selective ABM, customer workshops, technical roadmap meetings and equipment-OEM engagement to advance evaluation, qualification, specification and POR milestones. • Partnering with Integrated Marketing on campaign orchestration and measurement and with Field and Channel Marketing on localized activation, workshops, lead routing and market feedback. • Maintaining an account and application performance view for lead gen activities in SFDC covering evaluations, qualifications, POR movement, opportunities, pipeline, wins and next actions. • Governing Semiconductor marketing investment and recommending reallocations based on readiness, opportunity impact, execution capacity and performance. • Ensuring quality, supply, sample timing, legal review, claims and technical readiness are considered before external activation. Your Skills and Expertise To set you up for success in this role from day one, 3M requires, at a minimum: • Bachelor's degree or higher, completed and verified before start, from an accredited institution in Marketing, Business, Communications, Engineering, Materials Science or a related field. • Five (5) years of combined experience in B2B marketing, p