Associate Director, Media Strategy & Planning

Job Title: Associate Director, Media Strategy & Planning Location: Cambridge, MA    About the Job The Go-to-Market Capabilities (GTMC) organization is designed to drive best-in-class capabilities across Sanofi, bringing value and excellence to our commercial operations through innovative technology, standardized processes, and customer-centric engagement.  The North America Go-to-Market Capabilities Omnichannel (NA GTMC OC) team supports Sanofi's North American businesses by delivering meaningful, agile, and customer-focused marketing across channels. The team includes omnichannel strategy, media, web, personalization, campaign management, operations, and transformation capabilities that help brands accelerate business outcomes while improving customer experiences.  The Associate Director, Media Strategy & Planning serves as a strategic media lead for one of Sanofi's largest and most dynamic brands. This role is responsible for developing and leading integrated media strategies that support customer engagement, advance franchise objectives, and drive measurable business outcomes. Partnering closely with Brand, Digital, Analytics, and agency teams, this individual will oversee media strategy, planning, execution, and optimization across multiple channels and indications. The successful candidate will be a highly collaborative leader who can navigate a complex matrix environment, influence cross-functional stakeholders, and bring innovative thinking to DTC and HCP engagement while delivering best-in-class media performance.  Ready to push the limits of what’s possible? Join Sanofi in one of our corporate functions and you can play a vital part in the performance of our entire business while helping to make an impact on millions around the world. About Sanofi We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives. Main Responsibilities • Lead the development and evolution of the brand's media roadmap, audience framework, learning agenda, KPIs, annual channel plans, business objectives, and investment priorities across all indications. • Serve as the primary strategic media partner to the Brand Marketing teams across Dermatology, Respiratory, and Gastroenterology, actively participating in annual brand planning and translating brand strategies into integrated omnichannel media plans. • Oversee media budget allocation, forecasting, channel investment strategies, and performance against business objectives while identifying opportunities to improve efficiency and maximize return on investment. • Lead and manage the brand's Media Agency of Record (AOR), ensuring effective planning, execution, optimization, performance measurement, governance, and ongoing capability development. • Establish and communicate leading and lagging KPIs, measurement frameworks, and learning agendas that demonstrate media effectiveness, inform optimization decisions, and support franchise growth. • Partner closely with Data, Analytics, Insights, Omnichannel, Consumer Media, Search, and Brand teams to identify optimization opportunities, generate actionable recommendations, and ensure cohesive customer engagement strategies across channels. • Drive innovation through audience-first planning, advanced targeting strategies, emerging media technologies, and omnichannel engagement approaches that enhance customer experience and business outcomes. • Collaborate with Brand, Digital, Omnichannel Operations, Procurement, Legal, Finance, agency, and all