Brand Manager

JOB DESCRIPTION: GLOBAL COMPANY OVERVIEW : At Abbott, we’re dedicated to helping people live more fully, in everything we do. We’re creating the future of healthcare through life-changing technologies and products that make you healthier and stronger, quickly identify when you have a medical need, and treat conditions to help you get back to doing what you love. With global headquarters in Chicago, USA, we serve people in more than 160 countries with leading medical devices, diagnostics, nutrition products and branded generic medicines. Our 122,000 colleagues are helping millions of people to live better and healthier, every day around the world. In South Korea, we’ve been helping people live fully for more than 30 years. 한국애보트 : 글로벌 헬스케어 기업 애보트의 한국 법인으로, 진단·의료기기·제약·당뇨 등 다양한 헬스케어 솔루션을 통해 한국 국민의 건강한 삶에 기여하고 있습니다. (사무실 위치 : 대치동) 애보트메디칼코리아 : 애보트의 심혈관·구조심장·전기생리 분야 의료기기를 담당하는 한국 법인으로, 혁신적인 의료 기술을 통해 환자의 삶의 질 향상에 기여합니다. (사무실 위치 : 역삼동) 애보트래피드진단 : 애보트의 신속진단 사업부로서 의료기기 및 체외 진단시약을 생산하며 현장진단 검사의 세계적인 리더 기업입니다. (사무실 위치 : 분당 정자동) 한국애보트진단 : COVID-19, 말라리아, 인플루엔자, HIV, 매독, 간염 등 다양한 감염 질환을 신속하고 정확하게 진단할 수 있는 체외진단 의료기기를 연구, 개발, 생산합니다. (사무실 위치 : 기흥) Established Pharmaceuticals : We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory. Position Summary : Responsible for the management and performance of Allergy and CNS brands by developing marketing strategies that differentiate products and drive business growth based on a clear understanding of corporate objectives and the healthcare environment. Key Responsibilities : Product Planning & Implementation - Develop strategic and operational plans for assigned brands. - Drive effective execution of promotional activities to achieve business objectives. - Lead cross-functional alignment and collaboration to deliver brand objectives. Market Intelligence - Analyze and interpret market trends, competitor activities, and customer insights. - Utilize market research and business data to support decision-making and strategy development. Forecasting & Budget Management - Assess market opportunities and challenges to maximize business performance. - Develop accurate sales forecasts and manage marketing budgets effectively. - Ensure efficient allocation of resources to achieve revenue and profitability targets. Customer & Stakeholder Management - Build and maintain strong relationships with key customers, opinion leaders, and external stakeholders. - Identify opportunities to deliver value and strengthen brand positioning. Cross-functional Collaboration - Partner closely with the sales team to develop and execute business strategies. - Collaborate with partner companies, agencies, and other external stakeholders. - Work effectively with cross-functional teams to achieve organizational objectives. Scope of Responsibility : - Responsible for the marketing management of Allergy (70%) and CNS (30%) product portfolios. Requirements : Education - Bachelor’s degree required. - Pharmacy, Medical Science, Life Science, or healthcare-related background preferred. Experience - Minimum 5 years of experience in the pharmaceutical industry. - At least 2 years of marketing experience required. - Experience in Allergy, Respiratory, or related therapeutic areas is preferred. Skills & Competencies - Strong strategic thinking and analytical skills. - Excellent communication and stakeholder management abilities. - Ability to work effectively in a cross-functional environment. - Proficiency in spoken and written Engli