Senior Technical Product Marketing Manager, Performance

Fastly helps people stay better connected with the things they love. Fastly’s edge cloud platform enables customers to create great digital experiences quickly, securely, and reliably by processing, serving, and securing our customers’ applications as close to their end-users as possible — at the edge of the Internet. The platform is designed to take advantage of the modern internet, to be programmable, and to support agile software development. Fastly’s customers include many of the world’s most prominent companies, including GitHub, Yelp, Paramount, and JetBlue. We're building a more trustworthy Internet. Come join us. Posting Open Date: 11/4/26 Anticipated Posting Close Date*: 12/4/26 *Job posting may close early due to the volume of applicants. Senior Technical Product Marketing Manager – Performance We're looking for a Senior Technical Product Marketing Manager to drive go-to-market strategy, and positioning for Fastly's application and API performance solutions. In this role you will articulate the technical details of how Fastly talks about performance and why it’s needed in a world where a growing share of traffic hitting applications and APIs is no longer human. Performance has always been core to Fastly's story. What's changing is who and what that performance now has to serve. In partnership with Product Management, Sales, Customer Success, and Marketing, you will translate deep technical understanding of modern traffic patterns into launches, solution sets, and enablement that help internal team members, customers, and prospects see Fastly as the platform built for how the internet actually behaves today. What You'll Do • GTM Launch Execution: Design, enable, execute, and measure product launches and go-to-market plans in alignment with Product Marketing and other cross functional teams • Positioning: Own positioning for how Fastly's platform delivers performance for both human and non-human traffic — including AI crawlers, fetchers, and autonomous agents — developing narratives that resonate with technical buyers. • Report on emerging Traffic Patterns: Stay ahead of how AI-driven and automated traffic is reshaping application and API performance requirements, and translate that understanding into empirical product positioning and content. • Competitive Differentiation: Position Fastly's performance capabilities against both legacy CDN vendors and newer entrants addressing AI-era traffic. • Cross-Sell Narrative: Build narratives that help existing customers understand the value of Fastly's expanding performance capabilities as their traffic mix evolves. • Sales Enablement: Partner with sales and enablement teams to create trainings, slide decks, and other assets they can use in their sales cycles. • Market Positioning: Apply competitive intelligence and market context from Portfolio Intelligence to optimally position Fastly's performance-oriented products and features. • Cross-Functional Alignment: Collaborate cross-functionally to ensure product strategy, messaging, and packaging are aligned and effective. • Content & Campaign Support: Support technical assets with the Growth Marketing and Campaign teams for use across the buyer journey. • Product Evangelism: Deliver presentations to the public on Fastly's unique and differentiated performance story. What We're Looking For • 7+ years of professional experience, with at least 3+ years of product marketing or related experience. • Technical background in content delivery, edge computing, or a closely adjacent field — you understand how modern applications and APIs are built, served, and optimized at scale. • Working knowledge of (or strong interest in) how non-human traffic — AI crawlers, fetchers, bots, and agents — is changing performance, cost,