Market Researcher

Who We Are At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people. We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data-driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you. We're united by shared goals and shared motivations at Justworks. These are best summed up in our company values, which are reflected in our product and in our team. Our Values If this sounds like you, you’ll fit right in. About the Role Justworks is looking for a strategic, autonomous, and rigorous Market Researcher to join our Research & Insights team. In this role, you will lead end-to-end quantitative and qualitative research studies that directly shape our brand strategy, product positioning, and go-to-market planning on our mission to help entrepreneurs and small businesses grow with confidence. As a Market Researcher, you will independently manage moderately complex, concurrent research streams, serving as a trusted partner to our marketing, product, and communications teams. You will fully own our customer research panel strategy, support our quarterly brand tracking operations, and champion data storytelling to ensure our cross-functional partners can confidently act on consumer insights. This role is a fantastic opportunity for an insights professional with solid agency-side training to drive visible impact in a fast-growing tech environment. What You’ll Do • Own Panel Strategy & Execution: Drive the long-term execution and scaling of our customer research panels. You will lead custom panel portal management, oversee participant experience standardizations, and spearhead recruitment initiatives to hit clear growth milestones. • Support Brand Tracking Operations: Support our Brand Tracker, including management of questionnaire updates and sample target management. You will own data hygiene, manage change orders through procurement, and run comprehensive quality checks on fielding data. • Lead Thought Leadership Research Execution: Drive the end-to-end execution of our thought leadership research in partnership with Communications and external research vendors. You will oversee research fielding and vendor management, lead rigorous quality control to ensure data is accurate and publication-ready, and partner with our Lead Market Researcher to bring our thought leadership research strategy to life. • Drive Ad & Content Testing Cycles: Act as the primary research partner to our brand team and creative agency. You will, with support from our Senior Market Researcher, independently scope, execute, and synthesize fast-paced concept testing cycles (V1 and V2) to guide campaign briefs and media investments. • Synthesize Insight & Support Narratives: Partner directly with marketing leadership to deliver ongoing narrative and data-storytelling support for always-on investments. You will look beyond basic statistics to deliver quarterly brand report hygiene checks, bi-annual competitor benchmarking, and "one-pager hit lists" that translate complex data into executive-ready recommendations. • Cross-Functional Collaboration: Partner closely with Marketing Ops, Product Marketing (PMM), and Data Analytics to integrate research data into broader dashboards and cross-functional planning calendars. • Uplift the Craft: Help shape the internal infrastructure of the research team. You will design reusable research framew