Greenfield Manager, Startups

About Vercel: Vercel is the agentic infrastructure company, freeing people and agents to ship what's next. For more than a decade we've helped builders move from idea to production with speed, security, and exceptional developer experience. Now we're scaling our products for both agents and people to ship and run software, built in the open and trusted by OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide. About the Role: We're looking for a leader to build, coach, and scale a team of senior Startup Account Executives focused on landing net-new, scaling startups on Vercel. These are high-stakes, technical deal cycles, where founders and engineering leaders are making architectural decisions that will carry them through their next stage of growth as they build and adopt AI-native applications. You'll set the operating rhythm, drive pipeline creation and execution, and act as a player-coach to help experienced sellers run tight, multi-threaded deal cycles. You'll develop deep expertise in Vercel, use pattern recognition to find the startups where we can deliver the most value, and partner across functions to build a foundation for adoption and expansion. By using automation and AI to maximize your team's impact, you'll turn wins into repeatable playbooks across the startup segment. If you’re based within a pre-determined commuting distance of one of our offices (SF, NY, London, or Berlin), the role includes in-office anchor days on Monday, Tuesday, and Friday. If you're located beyond that distance, the role is fully remote. For location-specific details, please connect with our recruiting team. About Startups at Vercel: Vercel Startups partners with founders from the first line of code through hypergrowth. Startups move faster than ever, and the infrastructure decisions they make early either unlock scale or become long-term constraints. The Greenfield team hunts new logos at the inflection point: startups that have found scale and now need more from their infrastructure partner across performance, security, AI, and commercial terms. We're a talent-dense team of former founders, engineers, and go-to-market operators. Many of us have sat on the other side of the table making architectural tradeoffs under real constraints, and we bring that perspective into every conversation. We operate with high trust, high agency, and shared ownership: curious, resilient, and willing to push through hard problems to help startups win. What You Will Do: • Hire & Scale : Recruit, onboard, and ramp a high-performing team of senior Startup Account Executives focused on net-new logo acquisition in greenfield territory. • Coach & Develop : Provide ongoing coaching, 1:1s, call reviews, and deal strategy sessions to sharpen experienced reps into trusted partners for founders, CTOs, and technical leaders. • Startup GTM Strategy : Define territory and segment approach, ICP targeting, and outbound motions to reach scaling startups at the moments where Vercel can help them build, ship, and scale. • Player-Coach Leadership : Jump into key deals, join customer calls, and help reps connect technical priorities and architectural decisions to business outcomes across discovery, demos, security, procurement, and negotiation. • Pipeline & Execution : Drive pipeline generation, disciplined qualification, and consistent deal progression to hit team bookings targets and set customers up for adoption and growth. • Forecasting & Performance Management : Own forecast accuracy, inspect pipeline health, and manage performance against leading indicators and quota. • Cross-Functional Collaboration : Partner with Marketing, RevOps, Product, Solutions Engineering, and the Activations and Install Base teams as one team to improve targeting and c