Senior Principal Demand Generation - Expansion

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen fast. ZoomInfo is hiring a Senior Principal, Demand Generation to own demand strategy for our existing business, selling to sales, operations, and marketing leaders. This is a value-driven role—not a lead-volume role. You’ll build integrated, multi-channel campaigns around what buyers care about, with LinkedIn Ads as a core channel for reaching and engaging the right audiences. You’ll bring Sales, RevOps, Content, Product Marketing, and Website teams together around one plan. When the business commits to a growth target, you’ll translate it into a demand strategy the R&G team can execute—and own the qualified pipeline and revenue outcomes. What You’ll Do • Own the demand plan and pipeline number for existing business. Set strategy for our sales, operations, and marketing personas, and carry the qualified pipeline and revenue targets. Lead volume alone is not the measure of success. • Set account strategy with R&G, Finance, and RevOps. Align on priority accounts, buying groups, and segmentation, then build and execute campaigns against them. • Lead demand creation across channels, with deep expertise in LinkedIn Ads. Plan, launch, and optimize LinkedIn campaigns as part of an integrated mix spanning paid media, events, content, and partnerships. Own campaign messaging and ensure it stays consistent across touchpoints. • Bring strategic depth to LinkedIn Ads. Structure campaigns around the audience and business objective—such as persona, account tier, buying-group role, funnel stage, or content theme. Select and use appropriate ad formats, explain the trade-offs, and match creative and offers to the audience and goal. • Run LinkedIn campaigns that do more than create awareness. Use the channel to engage target accounts and buying groups, support demand creation and progression, and contribute to qualified pipeline and revenue. Measure performance beyond impressions and clicks, and optimize based on business outcomes. • Own the investment case. Recommend where the demand budget goes, defend decisions with performance data, and reallocate spend as results indicate. • Build and execute ABM for strategic accounts. Partner directly with the Account Management team to help expand and accelerate pipeline. • Market to the customer base. Execute campaigns that support adoption of new product features and launches. What You Bring • 6+ years in B2B demand generation or integrated campaigns, ideally in SaaS, at a senior individual-contributor or leadership level. • Direct accountability for a qualified pipeline or revenue target. • Experience developing targeted account strategies and engaging buying groups through complex buying processes. • Experience marketing to sales and marketing leaders and running demand in more than one market. • Expert-level LinkedIn Ads experience. You can describe the campaign structures you’ve used and why—for example, organizing by persona, account segment, funnel stage, objective, or content theme. You’re familiar with LinkedIn ad formats and can explain which you’ve used, what tends to work best for different audiences and goals, and how you evaluate performance. • A demand-oriented approach to paid social. You know how to use LinkedIn Ads as part of a broader strategy—not just as an awareness channel. You can connect targeting, creative, spend, and optimization to buyer engagement, qualified pipeline, and revenue. • Strong command of pipeline metrics and attribut