Regional Strategy Lead

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com . About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: • Be Extraordinary by Leading Collectively to Inspire transformational Creativity. • Create an Open environment by Balancing People and Client Experiences by Cultivating Trust . • Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise . About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact Lead the regional strategic agenda, translating business challenges, consumer understanding and market opportunities into actionable brand, media and experience strategies that drive sustainable growth. Connect global and regional ambition with local market realities, elevate strategic capabilities across teams and serve as a trusted partner to senior clients and agency leadership. Key responsibilities • Lead regional strategy: Define the strategic direction for key client, ensuring a clear connection between business objectives, audience priorities, brand positioning and media investment. • Identify growth opportunities: Uncover opportunities across consumer segments, categories, occasions and markets, translating insights into clear strategic choices. • Connect regional and local teams: Develop shared frameworks and priorities while enabling markets to adapt strategies to local cultural and commercial realities. • Integrate disciplines: Bring together strategy, insights, data, analytics, planning, content, commerce and technology to build connected consumer experiences. • Strengthen client partnerships: Lead senior strategic conversations, challenge briefs constructively and influence decisions through compelling narratives and evidence. • Drive effectiveness: Establish learning agendas and measurement frameworks that connect communications performance to brand and business outcomes. • Develop talent: Coach strategy leads across markets, raise the quality of strategic thinking and build a culture of curiosi