Senior Manager, Trade Marketing, EU (12-Month Contract)

At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking an experienced Senior Manager, Trade Marketing, EU to join our team on a 12-month contract, providing maternity leave coverage for a key leadership position within our European retail business. This role will lead a team of three and oversee the regional trade marketing strategy, driving high-impact retail initiatives, strengthening strategic partnerships, and accelerating commercial performance across key European markets. As a senior leader within the regional commercial organization, you will oversee the planning, execution, and optimization of omnichannel trade marketing programs that strengthen the WHOOP brand, accelerate retail sell-through, and deepen relationships with strategic retail partners. You will collaborate closely with Sales, Brand Marketing, Market Management, Creative, and Operations to deliver a consistent, premium member experience across physical and digital retail environments. The ideal candidate brings strong commercial acumen, demonstrated people leadership, and deep knowledge of the European retail landscape, with the ability to quickly integrate into an established team, maintain momentum on critical initiatives, and balance strategic oversight with hands-on execution. This is a 12-month contract position, with an hourly pay range of £40-£45/hr. RESPONSIBILITIES: • Lead and develop a team of three trade marketing professionals, providing clear direction, coaching, prioritization, and accountability to ensure continued execution of regional priorities and business objectives. • Own the EU trade marketing strategy and execution across key retail partners and markets, overseeing integrated marketing plans, product launches, seasonal campaigns, in-store activations, and digital retail initiatives that drive brand awareness, consumer engagement, and sell-through. • Serve as a senior strategic partner to EU Sales leadership, key retail accounts, and cross-functional stakeholders, aligning trade marketing investments and initiatives with commercial priorities, retailer needs, and regional growth opportunities. • Oversee the development and deployment of high-impact retail marketing assets, including point-of-sale materials, merchandising displays, digital content, and retail associate training programs, ensuring consistent brand execution and effective localization across European markets. • Manage regional trade marketing budgets and performance measurement, leveraging sales data, retailer insights, and campaign results to evaluate ROI, optimize investments, and identify opportunities to improve retail performance. • Ensure business continuity and operational excellence throughout the contract period by maintaining strong stakeholder relationships, driving accountability against established plans, proactively resolving challenges, and supporting a seamless transition of responsibilities. QUALIFICATIONS: • 8+ years of experience in trade marketing, retail marketing, channel marketing, or related commercial marketing functions, ideally within consumer technology, consumer electronics, premium lifestyle, or similarly fast-paced consumer brands. • Demonstrated experience leading and developing teams, with the ability to provide effective leadership, establish priorities, and drive results within an existing organizational structure. • Strong understanding of the European retail landscape, including major retail partners, omnichannel marketing strategies, regional market dynamics, and localization requirements. • Proven track record of developing and executing retail marketing strategies and integra