Head of MarTech & Growth

Banyan Software is the best permanent home for software businesses that serve specialized industries, their employees, and their customers. With a buy-grow-and-hold-for-life approach and a permanent capital base, Banyan acquires and grows companies worldwide, honoring founder legacies and helping portfolio companies modernize through shared AI expertise and operational discipline. Founded in 2016, Banyan operates more than 120 portfolio companies across North and South America, Europe, and APAC, and has appeared on the Inc. 5000 list for six consecutive years. The Banyan Software Foundation, endowed with $100 million in Banyan stock, leverages technology to build a greener and more equitable world. Location: Remote, Germany | Reports to: CEO | Team: Growth, Marketing Operations, Analytics About the Role tec4u is looking for a Head of Growth & MarTech to build, operate, and technically execute the technology infrastructure behind data-driven growth — CRM, marketing automation, analytics, and AI-powered campaigns. The HoG identifies and technically pre-qualifies potential customers through automated, technology-driven systems and ensures their structured handover to Sales. Operating model: The HoG is accountable for the performance, quality, and reliability of the systems and campaigns they operate — including the technical execution of AI-powered campaigns and the quality of leads handed over to Sales. From the point of handover, Sales assumes full accountability for customer-facing activities: outreach, commercial qualification, opportunity development, proposals, and closing. Overall strategic responsibility for market development and expansion decisions remains with the CEO ; the HoG provides data-driven recommendations to inform those decisions. What You’ll Own HubSpot & MarTech Stack • Lead implementation and administration of HubSpot as the core CRM/marketing automation platform (setup, workflows, integrations, data hygiene) • Design and operate the technological foundation connecting marketing, sales, and CS systems for full-funnel visibility AI-Powered Campaign Execution & Lead Generation • Select and implement suitable AI technologies for prospect identification, data enrichment, and automated pre-qualification • Independently set up, configure, execute, monitor, and optimize automated AI-powered campaigns and processes from a technical perspective • Own the structured, automated handover of generated and pre-qualified leads to Sales at a clearly defined handover point • Operational responsibility ends at that handover point; Sales owns everything from first customer contact onward AI-Powered Sales Tools • Select, implement, integrate, and operationally manage AI-powered sales and marketing tools (lead scoring, enrichment, predictive analytics, prospecting automation) • Evaluate commercial value and ROI of candidate tools before implementation, including HubSpot integration • Accountable for technical performance, data quality, reliability, and continuous optimization — not for commercial use of these tools by Sales Growth & Revenue Intelligence • Build attribution models and reporting frameworks showing campaign and system performance • Translate data into recommendations for the CEO and functional leaders to inform strategic and expansion decisions • Continuously test and iterate on growth experiments and automation using a data-first approach Expansion & Market Intelligence • Analyze cohort, retention, and expansion-revenue data to surface potential new segments and opportunities • Present data-backed findings and recommendations to the CEO quarterly; final decisions on market development and expansion remain with the CEO AI & GTM Enablement • Pilot AI agents and automation across the lead gene