Director/Sr. Director, Strategic Partner Marketing and GTM Strategy

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Operations Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. The Experience Lead the content, launches, and support the creation of enablement materials that help customers understand and use Salesforce’s joint solutions with leading AI and technology partners. Shape the go-to-market approach for each joint solution: who we’re targeting, how we position it, and how we take it to market together with Product, Product Marketing, Partner Sales, and our partners. You’ll work closely with Product and Business Development to understand what we’re building together, explain its value, and turn it into clear messaging, compelling demo narratives, and useful content for customers and sales teams. You’ll partner with the Strategic Technology Partner Marketing leader, who owns the ongoing partner marketing relationships, overall marketing strategy, and joint marketing plans. Together, you’ll connect major launches with the programs that follow. You are the single point of accountability for bringing each strategic partnership to market. Build and lead a team responsible for launch GTM strategy, partnership content, launch execution, and technical enablement. You orchestrate Product, PMM, STP Partner Marketing, Partner Sales and Programs, BD, and Communications toward one plan, one timeline, and one set of outcomes. Get involved early as partnerships take shape. Help Product and Business Development identify the use cases, demonstrations, and assets that support a successful launch and are built to and approved against the STP marketing plan and partner commitments. Carry that work through announcement day and continue developing the materials that support selling and adoption. What You’ll Actually Be Doing • Orchestrate the launch GTM. You are the accountable leader for the plan, from early partnership shaping through announcement and post-launch adoption. Partner with Product from day one on roadmap, use cases, and what’s ready, so the launch plan reflects what we’re actually building. Define target segments, positioning, sales plays, and the customer journey. Thread PMM’s product messaging through every asset. Align Partner Sales and Programs on co-sell and enablement. Keep the plan consistent with the STP marketing plan and partner commitments. Drive decisions, resolve conflicts, and make sure nothing falls through the cracks. • Partnership messaging and content. Explain what each joint solution does, who it’s for, and how it helps customers. Develop messaging hierarchies in partnership with PMM to show how these partnerships fit the broader Salesforce product marketing strategy and keep messaging consistent across teams. • Launch planning and execution. Own the integrated launch plan and timeline, including announcement content, demo narratives, executive presentations, and sales readiness. Coordinate Partner Marketing, PMM, Product, Communications, Partner Sales and Programs, and Sales Enablement. Be the one accountable for delivery. • Product demonstrations and technical storytellin