Growth Marketing Executive, SME

The Growth Marketing Executive, SME supports the Senior Manager, Growth Marketing to attract, engage and retain customers across our SME brands (Shawbrook, ThinCats, JBR and Playter). Customers reach us both directly and through brokers, dealers and other intermediaries. The role uses data to understand how these audiences find, engage with and continue to work with us, so we can reach them with the right message, through the right channel and at the right time to drive stronger commercial outcomes. The role focuses on CRM and customer engagement, planning, delivering and measuring communications and journeys. It also supports broader performance marketing activity, including search, paid media and website optimisation. You’ll work closely with Channel Marketing Managers and colleagues across PR, Content, Social, Origination, Product, Data, Technology and Compliance. It would suit someone early in their career who is keen to build their skills, take on increasing responsibility and support other propositions across the Group over time. It is a hands on, data-led role. Key Responsibilities Customer Engagement, Retention & CRM • Support the delivery of CRM and email communications for customers and introducers, including audience selection, campaign set-up and testing. • Build, schedule and check email, nurture and follow-up journeys for new and existing customers. • Use customer data to build audiences and segments, so messages are relevant and timely. • Work with the Channel Marketing Managers to ensure CRM and other channel activity is joined up. • Ensure all activity, including CRM activity follows regulatory, brand and data protection requirements, including financial promotions approval and email consent rules. Customer Acquisition & Performance Marketing • Support activity that helps the right audiences find and engage with our SME brands, including paid search advertising (PPC), search engine optimisation (SEO) and visibility in AI search tools (GEO). • Help monitor paid search spend, performance and optimisations with our agency. • Support the development and optimisation of website content that improves visibility in search engines and AI tools, tracking its impact on traffic and enquiries. • Review website and landing page performance, identifying opportunities to improve conversion. • Support website projects across the SME brands where needed. • Help plan, run and report on tests that improve landing pages, calls to action and journeys. Performance Metrics & Reporting • Support the tracking of campaign and lead data in Salesforce, helping us follow leads from first contact to outcome. • Build and maintain regular reporting and dashboards on CRM activity, alongside paid media, search, and website performance across the SME brands. • Turn CRM and performance data into clear findings and practical next steps. • Identify practical opportunities to use AI tools to improve targeting, reporting and team efficiency, within governance and brand guidelines. • Pick up other performance and CRM work as the Senior Manager, Performance Marketing needs it, such as agency support and Salesforce work Skills & Experience • Ideally, you will have some hands-on experience of CRM, email marketing and customer engagement, including using relevant platforms to build, schedule and measure communications. Experience with Salesforce and/or DotDigital is helpful, but not essential. • We would also welcome candidates with broader experience in performance or digital marketing. • Experience in B2B, financial services, banking, fintech or another regulated sector is desirable but not essential. • Comfortable working with data and spreadsheets; familiarity with web analytics and reporting tools is also helpful. Approach & Ways