(Senior) Performance Marketing Manager (all genders)

Holidu is one of the world’s fastest-growing holiday rental technology companies. Our mission is to make booking and hosting holiday homes free of doubt and full of joy, by helping hosts generate more bookings with less work and helping guests find a holiday home they truly enjoy. Our team of 700 colleagues from 60+ nations shares a passion for tech, an ambition for constant improvement, and a relentless drive to bring the best experience to more than 40k holiday rental hosts and 4 million annual guests. Your future team You will be part of the Paid Search team, the growth engine of Holidu's Performance Marketing: we run Google Ads and Microsoft Ads across all Holidu domains and brands in Europe, on both sides of the marketplace - Guest (B2C, bookings) and Host (B2B, lead generation). We are a small, international and highly analytical team: value-based bidding at scale, our own bidding infrastructure, and data-driven in every decision. We work AI-first, and we are early: as marketers, we build our own analyses, automations and internal apps with LLM tooling (mainly Claude), together with our MarTech team. The team is led by Andreas, who has two decades of experience in digital marketing, and you will work closely with Rasmus, one of Holidu's Co-Founders. What you will do This role suits a proactive builder: strong numerical mindset, comfortable creating structure where none exists yet, at home in both strategy and hands-on execution. • Own large-scale Search Engine Advertising across multiple European markets (Google Ads and Microsoft Ads), from account structure to value-based bidding that grows efficiently • Challenge how we do paid search today: question our bidding logic, structures and processes, and bring perspectives we have not considered. With us, arguments and data weigh more than job titles • Co-build internal marketing apps with Claude Code and GitHub, as a marketer, not an engineer. We are first movers here: you will learn a skill almost nobody in the market has yet, and you will shape our tooling together with our MarTech team • Own your numbers end-to-end: find the improvement potential others walk past, run high-impact A/B tests across large budgets, decide with data, and turn results into playbooks instead of one-off learnings • Pilot what is next in paid search: AI Max, the first generation of LLM advertising (OpenAI/ChatGPT Ads), and AI-powered workflows from anomaly detection to statistical analysis What you bring • A sharp, quantitative mindset and strong analytical thinking: you make decisions with data, spot what others miss, and can argue your case clearly • Ownership of business results: you think in outcomes, not processes, and build solutions rather than wait for instructions • Hands-on experience in paid search (Google Ads; Microsoft Ads as a plus): trajectory and depth of thinking matter more to us than years • Genuine curiosity about AI in marketing: you’ve already used AI tools to change how you work, not just to draft texts, and want to go deeper. No engineering background needed, curiosity is the requirement • Fluent English (our working language); any additional language is a plus What we offer • Impact : Make a difference for hundreds of thousands of monthly users. • Growth : Take responsibility from day one and develop through regular feedback, workshops, and knowledge exchanges. • Personal Development : Use your learning budget and 2 extra study days for conferences, books, courses, and more. • Community : Engage with international, diverse, yet like-minded colleagues through regular events and 2 office days per week with your team. • Flexibility : Benefit from our hybrid work policy and the chance to work from other local offices for up to 8 weeks a year. • Fitness : Get a p