Senior Director, Digital Marketing

The Opportunity Digital marketing has been fundamentally restructured by AI — and we need a leader who doesn't just understand that shift, but is actively shaping it. This is not a role for someone catching up; it's for someone who's already operating in the new paradigm. As Senior Director of Digital Marketing, you will own AvePoint's end-to-end digital presence and performance — from how we're discovered by AI answer engines to how we convert pipeline on the website. You'll lead SEO/GEO, Answer Engine Optimization (AEO), paid media, and web conversion strategy, building a fully AI-powered digital org that stays ahead of the curve on every front. What You'll Own Answer Engine Optimization (AEO) & GEO • Define and lead AvePoint's strategy for AI-driven search visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, Gemini, and emerging LLM platforms. • Build AEO accountability frameworks: benchmark tracking, citation monitoring, share-of-voice in AI-generated answers, and input/output OKRs across contributing teams. • Partner with Brand, Demand Gen, and AR teams on content and structural approaches that increase AvePoint's citation frequency in AI answer surfaces. • Stay 6–12 months ahead of platform changes — from structured data to semantic search to agent-based browsing — and translate emerging signals into actionable strategy. SEO Strategy & Organic Performance • Own organic search strategy across the full funnel — from brand and category terms to long-tail buying-stage content — with direct ownership of Ahrefs (Brand Radar) and GA4 reporting. • Lead technical SEO: site architecture, Core Web Vitals, crawlability, schema markup, and content velocity programs. • Build AI-assisted content workflows that accelerate topical authority without sacrificing quality signals or E-E-A-T. • Establish and track SEO/GEO channel benchmarks across impressions, clicks, and campaign members as part of the full marketing funnel measurement model. Paid Media & Performance Marketing • Oversee paid media investment across Google, LinkedIn, display, and programmatic — with direct accountability for MQL volume, cost per MQL (benchmark: $4K), and SAL conversion rates. • Deploy AI-native campaign management: automated bidding, creative testing at scale, predictive audience modeling, and intent signal integration from 6sense and Clearbit Reveal. • Partner with RevOps and Analytics to connect paid spend to pipeline attribution as the attribution model matures (Dreamdata evaluation in progress). • Manage paid media budgets with rigor — optimizing channel mix across regions (AMER, EMEA, ANZ) and product categories (AI Governance, Resilience). Website & Conversion Rate Optimization (CRO) • Own the AvePoint website as a revenue-generating asset: information architecture, UX, messaging alignment, and conversion performance across all campaign and product landing pages. • Lead CRO programs — A/B testing, personalization (in partnership with 6sense and Clearbit), and conversion path optimization — with GA4 and pipeline as the primary success metrics. • Collaborate with Product Marketing on solution and persona-based web journeys; with Brand on design system consistency; and with Demand Gen on campaign landing page performance. • Evaluate and integrate AI tools for dynamic content, intelligent chat, and web personalization to improve engagement and self-service pipeline creation. Building an AI-Powered Digital Org • Model and enforce AI proficiency standards across the Digital Marketing team — targeting L4 proficiency (The Neuron's 5-Level Framework) by year-end, with at least one L5 agent deployed. • Identify, pilot, and scale AI tools across every digital function: content generation, keyword research, ad creative testing,